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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Dass, Mayukh"
~person:"Laroche, Michel"
~subject:"Experiment"
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Consumer behaviour
Experiment
Konsumentenverhalten
3
Advance purchase
1
Affective commitment
1
Attribution theory
1
Brand
1
Brand image
1
Calculative commitment
1
Consumer innovativeness
1
Finite mixture models
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Markenartikel
1
Markenimage
1
Online retailing
1
Online-Handel
1
Playfulness
1
Pre-orders
1
Product information
1
Product liability
1
Product recalls
1
Produkthaftung
1
Produktinformation
1
Purchase intention
1
Risiko
1
Risk
1
Self-congruity
1
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3
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3
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English
3
Author
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Dass, Mayukh
Laroche, Michel
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
30
Journal of Consumer Marketing
5
Journal of retailing and consumer services
4
Journal of retailing
3
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Business horizons
1
Cornell hospitality quarterly : CQ
1
Cross-cultural and critical perspectives on brands
1
European Journal of Marketing
1
Handbook of strategic e-business management
1
International Marketing Review
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Routledge companions
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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1
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
2
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
Saved in:
3
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
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