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subject:"Consumer behaviour"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~subject:"Advertising effects"
~type:"article"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
33
Wein
25
Wine
25
Weinbau
10
Wine industry
10
Australia
9
Australien
9
USA
6
United States
6
Designation of origin
5
Herkunftsbezeichnung
5
Holiday behaviour
5
Market segmentation
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Marketingmanagement
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Urlaubsverhalten
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4
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4
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3
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Brand loyalty
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Customer satisfaction
3
Involvement
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Marktforschung
3
Scale development/testing
3
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33
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33
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Bruwer, Johan
Usman, Osly
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Park, Jungkun
35
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Asia Pacific journal of marketing and logistics
5
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Inventi impact: service sector
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
33
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
5
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
6
Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish
;
Disegna, Marta
;
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
2/3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
Saved in:
7
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
8
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp
;
Rüger-Muck, Edith
;
Bruwer, Johan
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
Saved in:
9
The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology
Usman, Osly
;
Septianti, Amelia
;
Susita, Dewi
;
Marsofiyati
- In:
Inventi impact: service sector
(
2020
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10012416129
Saved in:
10
Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of hospitality management
77
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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