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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Septianto, Felix"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Konsumentenverhalten
140
Advertising effects
45
Werbewirkung
45
Advertising
34
Emotion
33
Werbung
31
Brand management
20
Markenführung
20
Brand image
19
Markenimage
19
Luxury goods
16
Luxusgüter
16
Theorie
16
Theory
16
Germany
14
Brand
12
Markenartikel
12
Beziehungsmarketing
11
Experiment
11
Relationship marketing
11
Marketing management
9
Marketingmanagement
9
Internet marketing
8
Online-Marketing
8
Ethics
7
Ethik
7
Personality psychology
7
Persönlichkeitspsychologie
7
Preismanagement
7
Pricing strategy
7
Construal level
6
Psychology of advertising
6
Werbepsychologie
6
Cognition
5
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Gender
5
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Online availability
All
Undetermined
62
Free
3
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All
Article
132
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
All
English
100
German
40
Author
All
Gierl, Heribert
Septianto, Felix
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Bauer, Hans H.
78
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Published in...
All
Journal of retailing and consumer services
18
Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
12
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of business economics : JBE
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Marketing letters : a journal of research in marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Australasian marketing journal
1
Australian journal of management
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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Source
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ECONIS (ZBW)
140
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71
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71
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
72
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix
;
An, Jake
;
Soegianto, Bambang
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
Saved in:
73
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
74
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
75
Those prices are HOT! : how temperature-related visual cues anchor expectations of price and value
Barbera, Michael
;
Northey, Gavin
;
Septianto, Felix
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 178-181
Persistent link: https://www.econbiz.de/10011904370
Saved in:
76
Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
Saved in:
77
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix
;
Soegianto, Bambang
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
Saved in:
78
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
79
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
Saved in:
80
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
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