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subject:"Consumer behaviour"
~person:"Grewal, Dhruv"
~person:"Huber, Frank"
~person:"Pelsmacker, Patrick de"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
204
Germany
46
Deutschland
45
Beziehungsmarketing
41
Relationship marketing
40
Advertising effects
39
Werbewirkung
39
Theorie
32
Theory
32
Markenimage
30
Brand management
29
Markenführung
29
Einzelhandel
28
Retail trade
28
Brand image
26
Estimation
21
Schätzung
21
Advertising
20
Werbung
20
Verbraucherverhalten
19
Brand
17
Internet marketing
17
Markenartikel
17
Online-Marketing
17
Preismanagement
17
Pricing strategy
17
Emotion
15
Social Web
15
Customer satisfaction
14
Kundenzufriedenheit
14
Ladengestaltung
13
Store design
13
Online retailing
12
Online-Handel
12
Product Placement
11
Product placement
11
Viral marketing
11
Virales Marketing
11
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Undetermined
64
Free
7
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Article
145
Book / Working Paper
63
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Article in journal
130
Aufsatz in Zeitschrift
130
Graue Literatur
32
Non-commercial literature
32
Aufsatz im Buch
16
Book section
16
Arbeitspapier
15
Working Paper
15
Collection of articles of several authors
5
Sammelwerk
5
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
conceptual-paper
2
Company information
1
Firmeninformation
1
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1
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1
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1
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Language
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English
142
German
66
Author
All
Grewal, Dhruv
Huber, Frank
Pelsmacker, Patrick de
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Institution
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Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
Johannes Gutenberg-Universität Mainz
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing
15
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
10
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Gabler Edition Wissenschaft
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Review of marketing research
2
Springer eBook Collection / Business and Economics
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
205
Other ZBW resources
3
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1
Autonomous stores : how levels of in-store automation affect store patronage
Benoit, Sabine
;
Altrichter, Birgit
;
Grewal, Dhruv
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 217-238
Persistent link: https://www.econbiz.de/10015065164
Saved in:
2
Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia
;
Herhausen, Dennis
;
Guha, Abhijit
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
Saved in:
3
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
10
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
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