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subject:"Consumer behaviour"
~person:"Grewal, Dhruv"
~person:"Walsh, Gianfranco"
~subject:"Advertising effects"
~subject:"Social web"
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Consumer behaviour
Advertising effects
Social web
Konsumentenverhalten
120
Beziehungsmarketing
27
Relationship marketing
27
Einzelhandel
25
Retail trade
25
Germany
14
Deutschland
13
Ladengestaltung
12
Store design
12
Brand management
10
Customer satisfaction
10
Dienstleistungsqualität
10
Markenführung
10
Service quality
10
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Kundenzufriedenheit
9
Online-Marketing
9
Preismanagement
9
Pricing strategy
9
USA
9
United States
9
Emotion
8
Market research
8
Marktforschung
8
Online retailing
8
Online-Handel
8
Social Web
8
Theorie
8
Theory
8
Brand image
6
Cognition
6
Kognition
6
Markenimage
6
Measurement
6
Messung
6
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51
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5
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Article
114
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11
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Article in journal
108
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108
research-article
5
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4
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4
Collection of articles of several authors
4
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4
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3
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2
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Language
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English
108
German
17
Author
All
Grewal, Dhruv
Walsh, Gianfranco
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Gottfried Wilhelm Leibniz Universität Hannover
1
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Journal of retailing
13
Journal of business research : JBR
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
9
Journal of marketing
7
Psychology & marketing
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
European management journal
4
MSI reports : working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of Consumer Marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Marketing Intelligence & Planning
2
Review of marketing research
2
The journal of product & brand management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Customer relationship management in electronic markets
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft
1
Handbook of research on customer engagement
1
International journal of markets and business systems
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of service research
1
Journal of vacation marketing : an international journal
1
Report / Marketing Science Institute
1
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ECONIS (ZBW)
120
Other ZBW resources
5
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1
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
4
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
5
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
6
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
7
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
8
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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