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subject:"Consumer behaviour"
~person:"Gupta, Shruti"
~person:"Wiedmann, Klaus-Peter"
~subject:"Ältere Menschen"
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Search: subject_exact:"Kundensegmentierung"
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Consumer behaviour
Ältere Menschen
Target group
17
Zielgruppe
17
Konsumentenverhalten
11
Deutschland
9
Germany
9
Beziehungsmarketing
6
Relationship marketing
6
Marketing
5
Elderly people
3
Financial services
3
Finanzdienstleistung
3
India
3
Indien
3
Luxury goods
3
Luxusgüter
3
Bank marketing
2
Bankmarketing
2
Developing countries
2
Entwicklungsländer
2
Erfolgsfaktor
2
Low income
2
Marketing management
2
Marketingmanagement
2
Niedrigeinkommen
2
Private consumption
2
Privater Konsum
2
Success factor
2
bottom of the pyramid
2
subsistence marketplace
2
Air transport
1
Akzeptanz
1
Alter
1
Armutsbekämpfung
1
Arzneimittel
1
Aspirational consumption
1
Bottom of pyramid
1
Bottom of the pyramid
1
Business ethics
1
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Article
8
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4
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7
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7
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3
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3
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1
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English
8
German
4
Author
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Gupta, Shruti
Wiedmann, Klaus-Peter
Herstatt, Cornelius
8
Kohlbacher, Florian
7
Hudders, Liselot
6
Halfmann, Marion
5
Pompe, Hans-Georg
5
Wenzel, Eike
5
Cova, Bernard
4
Enste, Peter
4
Franz, Rainer
4
Moschis, George P.
4
Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Siebels, Astrid
4
Stroud, Dick
4
Bratter, Herbert M.
3
Cauberghe, Veroline
3
De Jans, Steffi
3
Enneking, Ulrich
3
Hennigs, Nadine
3
Kirig, Anja
3
Rauch, Christian
3
Reiff, Joseph
3
Schramm-Klein, Hanna
3
Solomon, Michael R.
3
Stafford, Marla Royne
3
Suleymanova, Irina
3
Van de Sompel, Dieneke
3
Yu, Jun
3
Yu, Jungju
3
Ali, Mazhar
2
Allgayer, Florian
2
Anjum, Munazzah Mehak
2
Antony, Suresh Paul
2
Arnold, Gunnar
2
Auer-Srnka, Katharina J.
2
Axt-Gadermann, Michaela
2
Baal, Sebastian van
2
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Published in...
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Schriftenreihe Marketing, Management
3
Journal of international consumer marketing
2
International journal of Indian culture and business management : IJICBM
1
Journal of customer behaviour
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Schriftenreihe Marketing Management
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
12
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1
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
2
An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
Saved in:
3
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
4
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
5
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
Saved in:
6
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
7
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
8
Verbraucherakzeptanz von erneuerbaren Energien : Zielgruppensegmentierung durch Einordnung privater Endverbraucher in eine Lebensstiltypologie
Wiedmann, Klaus-Peter
-
2010
Persistent link: https://www.econbiz.de/10014008288
Saved in:
9
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
10
Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
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