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subject:"Corporate social responsibility"
~isPartOf:"Corporate communications : an international journal"
~subject:"Cultural heritage"
~subject:"Unternehmenskultur"
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Corporate social responsibility
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Unternehmenskultur
Brand architecture
12
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12
Brand management
9
Corporate reputation
9
Firmenimage
9
Markenführung
9
Public relations
8
Öffentlichkeitsarbeit
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Corporate Social Responsibility
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Marketingmanagement
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Balmer, John M. T.
3
Blombeck, Anna
1
Blömbeck, Anna
1
Brunninge, Olof
1
Burghausen, Mario
1
Conz, Elisa
1
Dhanesh, Ganga Sasidharan
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Hudson, Bradford T.
1
Lauritsen, Britt Denise
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Sacco, Federica
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Corporate communications : an international journal
The journal of brand management : an international journal
26
Journal of business research : JBR
13
European journal of marketing : EJM
12
The journal of product & brand management
9
International studies of management and organization
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Corporate reputation review : an international journal
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Decision
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International marketing review
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Journal of business ethics : JOBE
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
3
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
4
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
5
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
6
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
7
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Saved in:
8
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
9
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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