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subject:"Deutschland"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Wissenstransfer"
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Search: subject_exact:"Virtual community"
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Subject
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Deutschland
Markenführung
Relationship marketing
Wissenstransfer
Social Web
84
Social web
84
social media
32
Internet marketing
29
Online-Marketing
29
Consumer behaviour
25
Konsumentenverhalten
25
Social network
21
Soziales Netzwerk
21
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Beziehungsmarketing
14
Viral marketing
12
Virales Marketing
12
Confidence
9
Vertrauen
9
Knowledge management
8
Wissensmanagement
8
social networks
8
Facebook
7
Internet
7
Knowledge transfer
7
Information technology
6
Informationstechnik
6
Innovation adoption
6
Innovationsakzeptanz
6
Web 2.0 technologies
6
Web 2.0-Technologien
6
e-commerce
6
Bibliometrics
5
Bibliometrie
5
Data Mining
5
Data mining
5
Website
5
customer relationship management
5
knowledge sharing
5
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Article
22
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22
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English
22
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Dominic, P. D. D.
2
Hidayanto, Achmad Nizar
2
Aboalganam, Khalid M.
1
Ahmad, Suhel
1
Al-Busaidi, Kamla Ali
1
Al-Dwairi, Radwan Moh'd
1
Al-Shawabkeh, Abdallah
1
Alhijawi, Bushra
1
Alipour, Sima
1
Arif Abdelwhab Ali
1
Asgharinajib, Maryam
1
Awad, Hussain A. H.
1
Bhatt, Vivek
1
Bravo, Alencar
1
Budi, Nur Fitriah Ayuning
1
Budiardjo, Eko K.
1
Crowe, Malcolm
1
Dashti, Mehdi
1
Dawson, Ray
1
Dolatabadi, Hossein Rezaei
1
Douglass, Hourya
1
Gupta, Rashik
1
Handayani, Putu Wuri
1
Harb, Yousra
1
Ho, Ree
1
Javadi, Mohammad Hossein Moshref
1
Junus, Kasiyah M.
1
Khan, Imran Ullah
1
Kiu, Ching-Chieh
1
Kosalge, Parag Uma
1
Kumar, Anil
1
Kumar, V. Ray
1
Kureshi, Sonal
1
Lee, Chien-Sing
1
Leibfried, Emma Louise
1
Limupa, Arieffender
1
Meyliana
1
Nursiam, Suciwati
1
Nuseir, Mohammed T.
1
Ponnuru, Karteek Ramalinga
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
154
Journal of retailing and consumer services
90
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
57
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Technological forecasting & social change : an international journal
41
Journal of knowledge management
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
SpringerLink / Bücher
38
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
Journal of marketing communications
31
Journal of internet commerce
28
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
26
Journal of marketing management : MM
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Springer eBook Collection
20
Asia Pacific journal of marketing and logistics
19
Cogent business & management
19
Information systems research : ISR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
18
Journal of the Academy of Marketing Science
18
Journal of fashion marketing and management
17
Journal of information & knowledge management : JIKM
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
Journal of hospitality marketing & management
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
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Source
All
ECONIS (ZBW)
22
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1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
3
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
4
Factors affecting the use of social networks as a customer relationship management tool
Nuseir, Mohammed T.
;
Al-Shawabkeh, Abdallah
;
Leibfried, …
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10012695172
Saved in:
5
Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel
;
Srivastava, Alpana
;
Sharma, Seema
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
Saved in:
6
Is organisational culture a hurdle in online knowledge sharing? : a conceptual view
Khan, Imran Ullah
;
Usoro, Abel
;
Crowe, Malcolm
- In:
International journal of business information systems : …
37
(
2021
)
3
,
pp. 336-347
Persistent link: https://www.econbiz.de/10012596618
Saved in:
7
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
8
Meta-analytical structural modelling of virtual communities: the case of professional and non-professional users
Bravo, Alencar
;
Vieira, Darli Rodrigues
- In:
International journal of business information systems : …
35
(
2020
)
2
,
pp. 111-131
Persistent link: https://www.econbiz.de/10012312963
Saved in:
9
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
10
Investigating knowledge sharing behaviour on virtual community members : integration of technological individual and contextual factors
Hidayanto, Achmad Nizar
;
Limupa, Arieffender
;
Junus, …
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011326842
Saved in:
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