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subject:"Deutschland"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
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Aulōnitēs, Geōrgios I.
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Becerra, Enrique P.
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Journal of advertising research
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
6
Journal of retailing and consumer services
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Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
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European research studies
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International journal of economic perspectives : IJEP
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International journal of green economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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The journal of business & industrial marketing
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Asia-Pacific journal of business administration
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International journal of advertising : the quarterly review of marketing communications
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International journal of business competition and growth : IJBCG
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Journal of Asia Pacific business
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of international consumer marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Psychology & marketing
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Advances in finance, accounting, and economic (AFAE) book series
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asian Journal of Empirical Research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Global business review
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ECONIS (ZBW)
13
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1
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
2
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
3
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
6
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
Saved in:
7
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
8
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
9
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
10
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
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