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subject:"Dienstleistungsqualität"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Kundenwertanalyse"
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Dienstleistungsqualität
Marketing management
Customer value
57
Kundenwert
57
Beziehungsmarketing
20
Relationship marketing
20
Betriebliche Wertschöpfung
9
Consumer behaviour
9
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9
Value creation
9
Deutschland
7
Germany
7
Kundenmanagement
7
Lieferantenmanagement
7
Supplier relationship management
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Theorie
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Theory
7
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5
Marketing
4
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Shareholder value
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Kundenzufriedenheit
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Manufacturing industries
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Market segmentation
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Marketing theory
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Marketingtheorie
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Marktsegmentierung
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Quality management
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Qualitätsmanagement
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Service-Dominant Logic
3
Service-dominant logic
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2
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Aiello, Gaetano
1
Cassia, Fabio
1
Cobelli, Nicola
1
Finkbeiner, Carl
1
Gill, Liz
1
Golik Klanac, Nataša
1
Hanssens, Dominique M.
1
Ko, Eunju
1
Lee, Chang Han
1
Lee, Chia-chi
1
Lin, Hsiao-chi
1
Lin, Tyrone T.
1
MacDonald, Emma K.
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Martinez, Veronica
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Phan, Michel Cao Tuan
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Sloev, Igor
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Thorpe, Daniel
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Tikkanen, Henrikki
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Toossi, Amir
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Tretyak, Olga A.
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Ugolini, Marta Maria
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European journal of marketing : EJM
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Service business
1
The TQM journal : the international review of organizational improvement
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The journal of business & industrial marketing
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ECONIS (ZBW)
7
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1
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
4
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.
;
Lee, Chia-chi
;
Lin, Hsiao-chi
- In:
Service business
7
(
2013
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009728552
Saved in:
5
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
6
Assessing value-in-use : a conceptual framework and exploratory study
MacDonald, Emma K.
;
Wilson, Hugh
;
Martinez, Veronica
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009273124
Saved in:
7
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
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