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subject:"Distribution channel"
~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~isPartOf:"Journal of retailing"
~subject:"Kundenanalyse"
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Search: subject_exact:"Mehrkanalsystem"
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Distribution channel
Kundenanalyse
Multichannel strategy
7
Multikanalvertrieb
7
Vertriebsweg
6
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
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Omnichannel retailing
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Retail trade
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Consumer behaviour
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Channel cannibalization
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Cross-channel effects
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Customer experience measurement
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Customer journey
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E-Commerce
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Long tail theory
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Marketingmanagement
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Binder, Jochen
1
Bondos, Ilona
1
Gangwar, Manish
1
Herhausen, Dennis
1
Herrmann, Andreas
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Mantrala, Murali K.
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Neslin, Scott A.
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Ratchford, Brian Thomas
1
Schloegel, Marcus
1
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1
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Annales Universitatis Mariae Curie-Skłodowska / H
Journal of retailing
Journal of retailing and consumer services
10
SpringerLink / Bücher
8
International journal of production economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
Gabler Edition Wissenschaft
4
International journal of retail and distribution management
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Journal of business research : JBR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Hamburger Schriften zur Marketingforschung
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of operations management
2
Lehrbuch
2
Reihe: Kundenorientierte Unternehmensführung
2
Research
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
A Research Agenda for Service Marketing
1
Administrative Sciences : open access journal
1
Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
1
Berichte aus der Betriebswirtschaft
1
Channel strategies and marketing mix in a connected world
1
Controllingpraxis im Vertrieb
1
Direct marketing : an international journal
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Europäische Hochschulschriften / 5
1
Gaber Edition Wissenschaft
1
Gabler Lehrbuch
1
Gabler Research / Interaktives Marketing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Geographie der Kommunikation
1
Global marketing strategies for the promotion of luxury goods
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ECONIS (ZBW)
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
5
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
6
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
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