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subject:"Erfolgsfaktor"
~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Erfolgsfaktor
Consumer behaviour
Marketing management
193
Marketingmanagement
193
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
29
Relationship marketing
29
market orientation
27
Brand management
23
Markenführung
23
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22
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22
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22
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22
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20
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Wettbewerbsvorteil
19
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17
Emerging economies
13
Internet marketing
13
Online-Marketing
13
Schwellenländer
13
Innovation management
12
Innovationsmanagement
12
marketing strategy
11
New product development
10
Produktentwicklung
10
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
International marketing
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Internationales Marketing
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B-to-B-Marketing
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Business-to-business marketing
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Article
26
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English
26
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Joshi, Sharad L.
2
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bowden, Jana
1
Brotspies, Herbert
1
Butt, Muhammad Mohsin
1
Chao, Chih-Wei
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Chidiac, David
1
Coffie, Stanley
1
Davari, Arezoo
1
Fei, Li
1
Geursen, Gus
1
Gill, Robert
1
Greenland, Steven J.
1
Hawkins, Matthew A.
1
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1
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1
Hulland, John
1
Komppula, Raija
1
Lai, Po-Hsin
1
Laukkanen, Tommi
1
Liu, Zhiying
1
Lohan, Amanish
1
Low, David
1
McLeay, Fraser
1
Mols, Niels Peter
1
Moss, Simon
1
Mulyanegara, Riza Casidy
1
Narayanan, Priya
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Oates, Caroline J.
1
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1
Polonsky, Michael J.
1
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1
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1
Ratnakaram, Sunitha
1
Reid, Mike
1
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Journal of strategic marketing
Journal of business research : JBR
79
Journal of retailing and consumer services
46
SpringerLink / Bücher
37
Journal of marketing communications
36
The journal of product & brand management
27
European journal of marketing : EJM
26
Journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of the Academy of Marketing Science
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Psychology & marketing
19
Marketing intelligence & planning
18
The journal of consumer marketing
18
Business horizons
16
Springer eBook Collection
16
The journal of business & industrial marketing
16
Gabler Edition Wissenschaft
15
International journal of advertising : the review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Europäische Hochschulschriften / 5
13
International journal of internet marketing and advertising : IJIMA
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing theory and practice
12
Marketing : ZFP ; journal of research and management
12
The marketing review
12
International journal of wine business research : IJWBR
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
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ECONIS (ZBW)
26
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
5
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
8
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
9
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
10
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
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