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subject:"Erfolgsfaktor"
~person:"Neslin, Scott A."
~subject:"Distribution channel"
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Search: subject_exact:"Teleshopping"
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Erfolgsfaktor
Distribution channel
E-commerce
6
Electronic Commerce
6
Online retailing
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Online-Handel
6
Vertriebsweg
6
Internet
4
Beziehungsmarketing
3
Consumer behaviour
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Distance selling
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Distanzhandel
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Konsumentenverhalten
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Relationship marketing
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Retail trade
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Advertising
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Controlling
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Customer service
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Einnahmen
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Einzelhandelsstandort
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Internet marketing
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Modellierung
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Multichannel
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Online-Marketing
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2010-2013
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Benefits and cost of shopping
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Catalog shopping
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Channel integration
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Customer journey
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Customer relationship management
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Customer relationship management (CRM)
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Neslin, Scott A.
Heinemann, Gerrit
41
Cebollada, Javier
11
Arce-Urriza, Marta
8
Schramm-Klein, Hanna
7
Yan, Ruiliang
7
Gao, Fei
6
Verhoef, Peter C.
6
Wagner, Gerhard
6
Chen, Lin
5
Fritz, Wolfgang
5
Große Holtforth, Dominik
5
Hudetz, Kai
5
Li, Guo
5
Nan, Guofang
5
Emrich, Oliver
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Harris, Patricia
4
Houde, Jean-François
4
Konuş, Umut
4
Kuruzovich, Jason
4
Li, Minqiang
4
Newberry, Peter
4
Pauwels, Koen
4
Schögel, Marcus
4
Seim, Katja
4
Sethi, Suresh
4
Steinmann, Sascha
4
Trenz, Manuel
4
Zielke, Stephan
4
Acquila-Natale, Emiliano
3
Agarwal, Ritu
3
Anderson, Eric T.
3
Baal, Sebastian van
3
Breugelmans, Els
3
Campo, Katia
3
Chen, Ying-Ju
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Dall'Olmo Riley, Francesca
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Ghose, Sanjoy
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Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
5
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
6
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
Saved in:
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