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subject:"Event marketing"
~subject:"Einzelhandel"
~subject:"Theorie"
~subject:"Werbewirkung"
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Search: subject_exact:"Aromastoff"
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Event marketing
Einzelhandel
Theorie
Werbewirkung
Aromastoff
81
Flavour
81
Consumer behaviour
43
Konsumentenverhalten
43
Perception
18
Wahrnehmung
18
Ladengestaltung
16
Store design
16
Brand management
12
Markenführung
12
Marketing
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Duftmarketing
9
Brand image
7
Duftstoff
7
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7
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6
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Theory
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scent
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Rempel, Jan Eric
5
Esch, Franz-Rudolf
2
Hehn, Patrick
2
Salzmann, Ralph
2
Breitsohl, Jan
1
Bridges, Eileen
1
Carnevale, Marina
1
Carù, Antonella
1
Cirrincione, Armando
1
Estes, Zachary
1
Fowler, Kendra
1
Grohmann, Bianca
1
Guéguen, Nicolas
1
Gvili, Yaniv
1
Haberland, Miria Friederike
1
Hadi, Rhonda
1
Isak, Karl
1
Jacob, Céline
1
Jewell, Robert D.
1
Levy, Shalom
1
Loureiro, Sandra Maria Correia
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Luna, David
1
Lunardo, Renaud
1
Meng, Hua
1
Meyer, Judith
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Pogacar, Ruth
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Poon, Tina
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Reimer, Anja
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Roschk, Holger
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Silberer, Günter
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Stefan, Jordy
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Stöhr, Anja
1
Teller, Christoph
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Zamudio, César
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Zwilling, Moty
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Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
American journal of business : applying research to practice ; AJB
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Business horizons
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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1
International journal of advertising : the quarterly review of marketing communications
1
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1
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Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
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Marketing-Wissen
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Schriftenreihe Handel und Marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
23
Showing
1
-
10
of
23
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date (oldest first)
1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
3
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
4
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
5
The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike
-
2010
Persistent link: https://www.econbiz.de/10003955338
Saved in:
6
Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina
;
Grohmann, Bianca
- In:
American journal of business : applying research to …
29
(
2014
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10010349344
Saved in:
7
Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
Saved in:
8
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
9
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
10
Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
Saved in:
1
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