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subject:"Event marketing"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Verkaufsflächennutzung"
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Event marketing
Theory
Ladengestaltung
518
Store design
518
Consumer behaviour
369
Konsumentenverhalten
369
Einzelhandel
271
Retail trade
271
Beziehungsmarketing
81
Relationship marketing
81
Sales promotion
68
Verkaufsförderung
68
Customer satisfaction
53
Kundenzufriedenheit
53
Dienstleistungsqualität
51
Service quality
51
Online retailing
41
Online-Handel
41
Food retailing
38
Lebensmitteleinzelhandel
38
Emotion
36
USA
33
United States
33
Brand management
32
Markenführung
32
Textile distribution
28
Textilhandel
28
Ladengeschäft
26
Perception
26
Retail outlet
26
Wahrnehmung
26
Theorie
25
Deutschland
22
Einkaufszentrum
22
Germany
22
Retailing
22
Shopping center
22
Fashion
18
Mode
18
Experiment
17
Marketing management
17
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35
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25
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17
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13
Graue Literatur
12
Non-commercial literature
12
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10
Arbeitspapier
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Bibliografie enthalten
6
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6
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2
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Esch, Franz-Rudolf
3
Weinberg, Peter
3
Shaffer, Greg Eric
2
Adil, Gajendra K.
1
Al-Khayyal, Faiz
1
Ashley, Christy
1
Aviv, Yossi
1
Begen, Mehmet A.
1
Bianchi-Aguiar, Teresa
1
Biethahn, Jörg
1
Caglar Gencosman, Burcu
1
Carravilla, Maria Antónia
1
Chaudhuri, Arjun
1
Clarke-Hill, Colin
1
Comfort, Daphne
1
Coughlan, Anne T.
1
DeVuyst, Cheryl S.
1
Diehl, Sandra
1
Dukes, Anthony
1
Flamand, Tulay
1
Gajjar, Hasmukh K.
1
Garaus, Marion
1
Gecili, Hakan
1
Ghoniem, Ahmed
1
Guimarães, Luis
1
Gümbel, Rudolf
1
Henkel, Laura
1
Hillier, David
1
Holmes, Thomas J.
1
Irion, Jens
1
Jahn, Steffen
1
Jones, Peter
1
Kotzab, Herbert
1
Lademann, Rainer
1
Ligas, Mark
1
Liu, Yunchuan
1
Lochhead, Malcolm
1
Lu, Jye-chyi
1
Maddah, Bacel
1
McIntyre, Charles
1
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Handelsforschung
4
European journal of operational research : EJOR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Omega : the international journal of management science
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in economic analysis & policy
1
Annals of operations research
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour : an international research review
1
Journal of consumer studies and home economics
1
Journal of marketing theory and practice
1
Journal of productivity analysis
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society : OR
1
Logistik Management : innovative Logistikkonzepte ; [... auf der Tagung Logistik Management 2005 ... Die Tagung fand vom 04. bis 06. Oktober 2005 an der Technischen Universität Dresden satt]
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Rand journal of economics
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Exact optimization and decomposition approaches for shelf space allocation
Caglar Gencosman, Burcu
;
Begen, Mehmet A.
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10013207113
Saved in:
3
Joint shelf design and shelf space allocation problem for retailers
Gecili, Hakan
;
Parikh, Pratik J.
- In:
Omega : the international journal of management science
111
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013271698
Saved in:
4
Allocating products on shelves under merchandising rules : multi-level product families with display directions
Bianchi-Aguiar, Teresa
;
Silva, Elsa
;
Guimarães, Luis
; …
- In:
Omega : the international journal of management science
76
(
2018
),
pp. 47-62
Persistent link: https://www.econbiz.de/10011798980
Saved in:
5
Why outlet stores exist : averting cannibalization in product line extensions
Ngwe, Donald
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 523-541
Persistent link: https://www.econbiz.de/10011744814
Saved in:
6
Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
Saved in:
7
Erlebnismarketing und Markenschutz - gewerblicher Rechtsschutz von Gestaltungskonzepten für Flagship Stores
Risch-Kerst, Mandy
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011738940
Saved in:
8
Promoting impulse buying by allocating retail shelf space to grouped product categories
Flamand, Tulay
;
Ghoniem, Ahmed
;
Maddah, Bacel
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
7
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011575582
Saved in:
9
Front of house design and marketing effects : town and city streetscapes and meaning in exterior retail brand experience
McIntyre, Charles
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 101-133)
.
2016
Persistent link: https://www.econbiz.de/10011582600
Saved in:
10
Joint optimization models for shelf display and inventory control considering the impact of spatial relationship on demand
Zhao, Ju
;
Zhou, Yong-Wu
;
Wahab, M. I. M.
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 797-808
Persistent link: https://www.econbiz.de/10011556151
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