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subject:"Event-Marketing"
~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Olympic Games"
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Event-Marketing
Sport event
62
Sportveranstaltung
62
Big event
28
Großveranstaltung
28
Sport
24
Sports
24
Event marketing
15
Football
14
Fußball
14
Tourism
14
Tourismus
13
Sportmarketing
12
Sports marketing
12
Impact assessment
11
Wirkungsanalyse
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Consumer behaviour
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Konsumentenverhalten
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Professional sports
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Tourismuswirtschaft
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Welt
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Event
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Großbritannien
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Veranstaltung
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London
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Mega-events
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Beziehungsmarketing
4
Brand image
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Event tourism
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Markenimage
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Olympic games
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Fairley, Sheranne
3
Kelly, Donna M.
2
O'Brien, Danny
2
Akyol, Ayşe
1
Alexandris, Kostas
1
Anastasiadou, Constantia
1
Briggs, Kristie
1
Davis, Andrew
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Gutierrez, Diego
1
Higgins-Desbiolles, Freya
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King, Brian
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Lee, Hoon
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Lianopoulos, Yannis
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Oshimi, Daichi
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Papanikolaou, Magda
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Richards, Greg
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Scheuring, Florian
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Sheehan, Kathleen M.
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Shin, Hakseung
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Sobral, Vitor
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Taheri, Babak
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Tan, Xiuchang Sherry
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Theodoraki, Eleni
1
Theodorakis, Nicholas D.
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Thompson, Jamie
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Todd, Louise
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Viol, Maren
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Waśkowski, Zygmunt
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Wong, IpKin Anthony
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Xu, Yueying
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Yamaguchi, Shiro
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Yeung, Emmy
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Yürük, Pınar
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Annales Universitatis Mariae Curie-Skłodowska / H
Sport, Business and Management : an international journal ; SBM
Tourism management : research, policies, practice
International journal of event and festival management
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
8
Sport management review
8
Journal of travel and tourism marketing
7
European Sport management quarterly : ESMQ
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of business research : JBR
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Leveraging strategies of recurring non-mega sporting events for host community development : a multiple-case study approach
Oshimi, Daichi
;
Yamaguchi, Shiro
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014317610
Saved in:
2
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
3
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
4
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
5
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
6
Experiencing culture in attractions, events and tour settings
Richards, Greg
;
King, Brian
;
Yeung, Emmy
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237278
Saved in:
7
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
8
Event tourism and event imposition : a critical case study from Kangaroo Island, South Australia
Higgins-Desbiolles, Freya
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 73-86
Persistent link: https://www.econbiz.de/10011774895
Saved in:
9
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
10
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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