//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Führungsstil"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Führungsstil
Markenführung
Internal branding
207
Interne Markenführung
158
Brand management
100
Markenimage
63
Brand image
62
International marketing
42
Internationales Marketing
42
Personalmarketing
37
HR marketing
36
internal branding
32
Arbeitsverhalten
28
Work behaviour
28
Corporate reputation
26
Firmenimage
26
Consumer behaviour
24
Konsumentenverhalten
24
Unternehmenskultur
23
Corporate culture
22
Deutschland
22
Germany
22
Brand
21
Markenartikel
21
Internal communication
19
Interne Kommunikation
19
Markenpolitik
19
Leadership
18
Personalführung
18
Employee retention
16
Mitarbeiterbindung
16
Beziehungsmarketing
14
Human Resource Management
14
Personalmanagement
14
Relationship marketing
14
Arbeitskräfte
13
Brand architecture
13
Markenarchitektur
13
Workforce
13
Brand equity
11
Arbeitszufriedenheit
9
more ...
less ...
Online availability
All
Undetermined
64
Free
6
Type of publication
All
Article
97
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
9
Book section
9
Hochschulschrift
5
Case study
2
Fallstudie
2
Thesis
2
Arbeitspapier
1
Collection of articles of several authors
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
94
German
11
Author
All
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Chapleo, Chris
3
Schmidt, Holger J.
3
Tomczak, Torsten
3
Bang, Nguyen
2
Baumgarth, Carsten
2
Binu Raj, Asha
2
Boukis, Achilleas
2
Dahle, Dag Yngve
2
Du Preez, Rose
2
Erkmen, Ezgi
2
Hancer, Murat
2
Hesse, Andreas
2
Hirvonen, Saku
2
Hultén, Peter
2
Jenewein, Wolfgang
2
Jentschke, Mirjam
2
Khanyapuss Punjaisri
2
Ko, Wai Wai
2
Laukkanen, Tommi
2
Lee, Sang Bong
2
Leijerholt, Ulrika
2
Liu, Gordon
2
Melewar, T. C.
2
Morhart, Felicitas
2
Müller, Monika
2
O'Callaghan, Edmund
2
Rößler, Ayla
2
Sujchaphong, Narissara
2
Abed, Fabian
1
Abeda, Fabian
1
Adigbo, Evelyn Delali
1
Afshardoost, Mona
1
Ahmad, Ayyaz
1
Ahmad, Norzieiriani bt.
1
Aidin, Salamzadeh
1
Alkanova, Olga N.
1
Anantadjaya, Samuel P. D.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
1
Published in...
All
The journal of product & brand management
10
The journal of brand management : an international journal
9
Innovatives Markenmanagement
5
Journal of business research : JBR
5
Services marketing quarterly
3
SpringerLink / Bücher
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Corporate reputation review
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Research
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Antecedents and outcomes of employee-based brand equity
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Business-to-business brand management : theory, research and executive case study exercises
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Innovative Markenführung und -implementierung
1
International journal of Indian culture and business management
1
International journal of business excellence
1
International journal of financial services management : IJFSM
1
International journal of human resource management
1
Inventi impact: service sector
1
Journal of Asian business and economic studies : JABES
1
Journal of business strategies
1
Journal of business strategies : JBS
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
71
-
80
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
72
Internal branding in a service industry- the case of banks in Ghana
Yeboah, Johnson
;
Ewur, George Dominic
;
Adigbo, Evelyn Delali
- In:
Inventi impact: service sector
(
2015
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011377314
Saved in:
73
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
74
Internal branding : relevance, management and challenges
Piehler, Rico
;
Hanisch, Stephan
;
Burmann, Christoph
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10010494838
Saved in:
75
Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te
;
Wan, Chin-Sheng
;
Wu, Chi-Wei
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
Saved in:
76
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
77
Internal branding in Agriculture Bank of Iran : an application of Rusbult's investment model
Azizi, Shahriar
;
Javidani, Masoud
- In:
International journal of financial services management …
8
(
2015
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10011407248
Saved in:
78
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
79
Measuring customers' intimacy : evidence from Indonesian service-based companies
Anantadjaya, Samuel P. D.
;
Nawangwulan, Irma M.
; …
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
61
(
2015
)
2
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011347276
Saved in:
80
Mitarbeiter als Markenbotschafter : Beiträge zum Behavioral Branding
Engel, Jan-Christian
-
Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10013417749
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->