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subject:"Foreign investment"
subject:"Kapitalmobilität"
~person:"Soni, Pavleen"
~subject:"Consumer behaviour"
~subject:"India"
~type:"article"
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Foreign investment
Kapitalmobilität
Consumer behaviour
India
Indien
14
Konsumentenverhalten
7
Children
6
Food
6
Kinder
6
Lebensmittel
6
Einzelhandel
5
Retail trade
5
Advertising
4
Beziehungsmarketing
4
Ernährungssicherung
4
Food security
4
Relationship marketing
4
Target group
4
Zielgruppe
4
Advertising effects
3
Ernährung
3
Ernährungsindustrie
3
Fernsehwerbung
3
Food industry
3
Jugendliche
3
Kundenbindungsprogramm
3
Loyalty program
3
Nutrition
3
Television advertising
3
Werbewirkung
3
Werbung
3
Youth
3
Customer satisfaction
2
Dienstleistungsqualität
2
Eating habit
2
Ernährungspolitik
2
Ernährungsverhalten
2
Food retailing
2
Food trade
2
Foods
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
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15
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15
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English
15
Author
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Soni, Pavleen
Ghosh, Saibal
105
Kamaiah, Bandi
83
Rangarajan, Chakravarthi
80
Khare, Arpita
78
Sen, Kunal
69
Reddy, Y. V.
68
Budhwar, Pawan S.
67
Jha, Raghbendra
67
Tiwari, Aviral Kumar
61
Mohan, Rakesh
60
Jain, Pramod Kumar
56
Kumar, Sunil
56
Gaiha, Raghav
55
Mitra, Arup
55
Goldar, Bishwanath
50
Joshi, Himanshu
48
Goyal, Ashima
47
Kathuria, Vinish
47
Gulati, Ashok
46
Sharma, Chandan
46
Chawla, Deepak
45
Kalirajan, Kaliappa
45
Shankar, Ravi
45
Kumar, Vikas
44
Shveta Singh
44
Singh, Tarlok
44
Mahendra Dev, S.
43
Singh, Nirvikar
43
Govinda Rao, Marapalli
42
Ray, Ranjan
42
Singh, Manmohan
41
Bhaduri, Saumitra N.
39
Chakraborty, Debashis
39
Parikh, Kirit S.
39
Mujumdar, Narasinh A.
38
Singh, Balwinder
38
Nachane, Dilip M.
37
Debroy, Bibek
36
Kumar, Satish
36
Rath, Badri Narayan
36
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Published in...
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing
1
Management research review
1
Marketing intelligence & planning
1
Society and business review
1
The international journal of productivity and performance management
1
Vision : the journal of business perspective
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
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15
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1
Comparing online retail loyalty segments of Indian Gen Z buyers
Soni, Pavleen
;
Vohra, Jyoti
- In:
The international journal of productivity and …
72
(
2023
)
9
,
pp. 2717-2735
Persistent link: https://www.econbiz.de/10014431843
Saved in:
2
Can claims on food packages build purchase intention? : assessing serial mediation impact of nutrition information and trust
Soni, Pavleen
;
Kaur, Kiranjot
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 292-308
Persistent link: https://www.econbiz.de/10014308425
Saved in:
3
Maternal mediation of retail food promotions directed at children
Vohra, Jyoti
;
Soni, Pavleen
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012821720
Saved in:
4
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
5
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen
;
Bhardwaj, Renu
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
6
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
Saved in:
7
The mediating role of parental mediation in the relationship between media use and materialism
Behal, Manisha
;
Soni, Pavleen
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10012507049
Saved in:
8
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
9
Young viewers' attitude toward television programs : understanding the role of TV exposure, socialization agents and social structural variables
Soni, Pavleen
;
Behal, Manisha
- In:
Business analyst : a refereed journal of Shri Ram …
39
(
2018
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10012390994
Saved in:
10
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Saved in:
1
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