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subject:"Germany"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Wella AG <Darmstadt>"
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Germany
Consumer behaviour
Kundenzufriedenheit
Wella AG <Darmstadt>
Haarkosmetik
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Hair care product
25
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8
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6
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Hefter, Katharina
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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ECONIS (ZBW)
15
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1
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
2
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
3
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 363-385)
.
2013
Persistent link: https://www.econbiz.de/10009682301
Saved in:
4
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389077
Saved in:
5
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
6
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
7
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
8
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
9
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
10
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
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