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subject:"HR marketing"
~person:"Burmann, Christoph"
~person:"Saini, Gordhan K."
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HR marketing
Personalmarketing
13
Brand management
10
Markenführung
10
Brand image
6
Markenimage
6
Employee retention
4
Mitarbeiterbindung
4
Bibliometrics
3
Bibliometrie
3
Personalbeschaffung
3
Recruitment
3
Arbeitsverhalten
2
Brand architecture
2
Deutschland
2
Employer branding
2
Germany
2
Internal branding
2
Markenarchitektur
2
Work behaviour
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Alternative work arrangement
1
Anforderungsprofil
1
Arbeitsbedingungen
1
Arbeitsmarkt
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Arbeitszufriedenheit
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Bibliometric analysis
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Biblioshiny
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Call centre
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Callcenter
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Consumer goods industry
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Corporate reputation
1
Distribution channel
1
Emerging economies
1
Employee branding
1
Employee recommendation
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Employee value proposition
1
Employees
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Employer attractiveness
1
Employer attractiveness and job pursuit intention
1
Employment
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5
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English
7
German
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Burmann, Christoph
Saini, Gordhan K.
Baum, Matthias
13
Walter, Benjamin von
11
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Van Hoye, Greet
7
Yu, Kang Yang Trevor
7
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Lippold, Dirk
6
Sharma, Ravindra
6
Stumpf, Marcus
6
Weinrich, Kai
6
Agarwal, Shivani
5
Buckmann, Jörg
5
Edwards, Martin R.
5
Grace, Debra
5
Kanning, Uwe Peter
5
Martin, Graeme
5
Näppä, Anna
5
Rana, Geeta
5
Strödter, Kristina
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Busold, Matthias
4
Büttgen, Marion
4
Grothe, Martin
4
Huber, Frank
4
Immerschitt, Wolfgang
4
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
The journal of brand management : an international journal
2
Asian business & management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Global business review
1
Journal of organizational effectiveness : people and performance ; JOEPP
1
Management of permanent change
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions : two experiments
Ahamad, Faiz
;
Saini, Gordhan K.
;
Jawahar, I. M.
- In:
Asian business & management
22
(
2023
)
4
,
pp. 1215-1242
Persistent link: https://www.econbiz.de/10014374920
Saved in:
2
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
3
Does information source interact with information content and valence in influencing employer attractiveness and job pursuit intention?
Ahamad, Faiz
;
Saini, Gordhan K.
- In:
Journal of organizational effectiveness : people and …
9
(
2022
)
4
,
pp. 724-747
Persistent link: https://www.econbiz.de/10013373379
Saved in:
4
Information source credibility and job seekers' intention to apply : the mediating role of brands
Gupta, Shiksha
;
Saini, Gordhan K.
- In:
Global business review
21
(
2020
)
3
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012259362
Saved in:
5
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
6
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
7
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
8
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph
;
Piehler, Rico
;
Löwa, Antje
- In:
Management of permanent change
,
(pp. 217-240)
.
2015
Persistent link: https://www.econbiz.de/10010466350
Saved in:
9
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
Saved in:
10
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
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