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subject:"Innovationsmanagement"
~person:"Busser, James A."
~person:"Cova, Bernard"
~subject:"Geschäftsmodell"
~subject:"Kundenintegration"
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Innovationsmanagement
Geschäftsmodell
Kundenintegration
Betriebliche Wertschöpfung
12
Value creation
12
Customer integration
10
Beziehungsmarketing
8
Relationship marketing
8
Customer value
4
Kundenwert
4
Service-Dominant Logic
4
Service-dominant logic
4
Brand management
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Hospital
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Krankenhaus
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Markenführung
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Marketing theory
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Marketingtheorie
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Social Web
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Value co-creation
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Brand image
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Confidence
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenimage
2
Satisfaction
2
Service advantage
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Service quality
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Vertrauen
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Well-being
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loyalty
2
trust
2
value co-creation
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Arbeitszufriedenheit
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Austauschtheorie
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Brand communities
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Busser, James A.
Cova, Bernard
Reichwald, Ralf
15
Lüdeke-Freund, Florian
12
Piller, Frank T.
10
Clauß, Thomas
9
Parida, Vinit
9
Ramaswamy, Venkatram
9
Grönroos, Christian
8
Hajli, Nick
8
Nielsen, Christian
8
Polese, Francesco
8
Edvardsson, Bo
7
Gassmann, Oliver
7
Komulainen, Hanna
7
Mele, Cristina
7
Möslein, Kathrin
7
Russo Spena, Tiziana
7
Vargo, Stephen L.
7
Bouncken, Ricarda B.
6
Carrubbo, Luca
6
Helkkula, Anu
6
Ihl, Christoph
6
Jaakkola, Elina
6
Lema, Rasmus
6
Pietrobelli, Carlo
6
Spieth, Patrick
6
Wirtz, Bernd W.
6
Witell, Lars
6
Zott, Christoph
6
Alves, Helena
5
Amit, Raphael
5
Babu, Mujahid Mohiuddin
5
Björkdahl, Joakim
5
Bogers, Marcel L. A. M.
5
Bonamigo, Andrei
5
Breuer, Henning
5
Bruhn, Manfred
5
Dey, Bidit Lal
5
Fließ, Sabine
5
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Journal of hospitality marketing & management
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
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Tourism management : research, policies, practice
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1
Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.
;
Busser, James A.
;
Chang, Wen
- In:
Journal of hospitality marketing & management
31
(
2022
)
8
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
Saved in:
2
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
3
Hospitality employee and customer role in value co-creation : personal, organizational and collaborative outcomes
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389079
Saved in:
4
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
5
Generational profiles in value co-creation interactions
Shulga, Lenna V.
;
Busser, James A.
;
Kim, Hyelin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10011848350
Saved in:
6
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
7
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
8
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
9
Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
Saved in:
10
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
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