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subject:"Internationales Marketing"
~isPartOf:"Global economy journal : GEJ"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Search: subject_exact:"Foreign market entry strategy"
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| 4 applied filters
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Internationales Marketing
International market entry
120
Internationaler Markteintritt
120
Multinationales Unternehmen
71
Transnational corporation
71
Globalisierung
61
Globalization
61
Auslandsinvestition
39
Foreign investment
39
Internationalization
32
Emerging economies
28
Schwellenländer
28
KMU
27
SME
27
Business start-up
24
Firm performance
24
Unternehmenserfolg
24
Unternehmensgründung
24
China
16
Entrepreneurship
15
Entrepreneurship approach
14
International marketing
12
Market entry
11
Markteintritt
11
Marketing management
10
Marketingmanagement
10
Lateinamerika
9
Latin America
9
Export
8
Institutional economics
8
Institutionenökonomik
8
Emerging markets
7
High technology
7
Hochtechnologie
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Competitive strategy
6
Cross-cultural management
6
Eigentümerstruktur
6
Innovation
6
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10
German
3
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Javalgi, Rajshekhar G.
3
Martin, Silvia L.
3
Campos-García, Irene
1
Ciravegna, Luciano
1
Creusen, Harold
1
Ding, Yuan
1
Escandón-Barbosa, Diana
1
Hauler, Dietmar
1
Hernandez-Espallardo, Miguel
1
Lampe, Frank
1
Lejour, Arjan
1
Liu, Sindy
1
Liu, Zhiyang
1
Ma, Zhenzhong
1
Moore, Christopher
1
Muñoz-Bullón, Fernando
1
Perry, Patsy
1
Price, Joseph M.
1
Rodríguez-Orejuela, Augusto
1
Sanchez-Bueno, Maria J.
1
Setzer, Marcel
1
Warnaby, Gary
1
Wenbin, Sun
1
Wu, Chih-wen
1
Wu, Jie
1
Zúñiga-Vicente, José Angel
1
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Global economy journal : GEJ
Journal of business research : JBR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
International marketing review
17
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
13
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1
Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?
Campos-García, Irene
;
Muñoz-Bullón, Fernando
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012175345
Saved in:
2
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
3
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
4
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
5
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
6
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
7
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
8
International market orientation and international outcomes
Escandón-Barbosa, Diana
;
Hernandez-Espallardo, Miguel
; …
- In:
Global economy journal : GEJ
16
(
2016
)
4
,
pp. 669-696
Persistent link: https://www.econbiz.de/10011594665
Saved in:
9
Using stepping stones to enter distant export markets
Lejour, Arjan
;
Creusen, Harold
- In:
Global economy journal : GEJ
15
(
2015
)
1
,
pp. 107-132
Persistent link: https://www.econbiz.de/10010518670
Saved in:
10
Global marketing strategy modeling of high tech products
Wu, Chih-wen
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1229-1233
Persistent link: https://www.econbiz.de/10009380519
Saved in:
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