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subject:"Internationales Marketing"
~isPartOf:"International marketing in the fast changing world"
~isPartOf:"International marketing review"
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Search: subject_exact:"Internationaler Markteintritt"
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Internationales Marketing
International market entry
72
Internationaler Markteintritt
72
Multinationales Unternehmen
42
Transnational corporation
42
Globalisierung
32
Globalization
32
KMU
21
SME
21
International marketing
19
Internationalization
18
Emerging economies
12
Schwellenländer
12
China
11
Marketing management
11
Marketingmanagement
11
Firm performance
10
Unternehmenserfolg
10
Auslandsinvestition
9
Foreign investment
9
Market entry
9
Markteintritt
9
Strategic management
9
Strategisches Management
9
Business start-up
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Unternehmensgründung
8
Business network
7
International business
7
Unternehmensnetzwerk
7
Innovation
6
Entrepreneurship
5
Entrepreneurship approach
5
Führungskräfte
5
Internationale Geschäftsbeziehungen
5
Managers
5
Welt
5
World
5
Dynamic capabilities
4
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3
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17
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17
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2
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English
19
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Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Gnizy, Itzhak
2
Khan, Zaheer
2
Zahoor, Nadia
2
Ahammad, Mohammad F.
1
Ahmed, Farhad Uddin
1
Arslan, Ahmad
1
Baker, William E.
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Chung, Henry F. L.
1
Cooper, Cary
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dishman, Paul
1
Efrat, Kalanit
1
Enderwick, Peter
1
Grinstein, Amir
1
Gripsrud, Geir
1
Guo, Jing
1
Haapanen, Lauri
1
Hadjikhani, Amjad
1
Hoque, Mohammad Tayeenul
1
Hunneman, Auke
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Hurmelinna-Laukkanen, Pia
1
Ibrahim, Fahad
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Khan, Huda
1
Lee, Joong-Woo
1
Lew, Yong Kyu
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Liu, Yipeng
1
Malhotra, Shavin
1
Mitręga, Maciej
1
Mostafiz, Md Imtiaz
1
Naruemitmongkonsuk, Jinda
1
Nath, Prithwiraj
1
Park, Sohee
1
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International marketing in the fast changing world
International marketing review
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Führungspraxis und Führungskultur
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
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ECONIS (ZBW)
19
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
3
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
4
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
7
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
8
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
9
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
10
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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