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subject:"Internet"
~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
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Search: subject_exact:"Referral marketing"
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Internet
Consumer behaviour
Viral marketing
49
Virales Marketing
49
Konsumentenverhalten
33
Internet marketing
15
Social Web
15
Social web
15
Online-Marketing
14
Word of mouth
13
Advertising effects
7
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Werbewirkung
7
Dienstleistungsqualität
6
Service quality
6
Social media
6
Emotion
5
Online retailing
5
Online-Handel
5
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
WOM
3
Website
3
Absatz
2
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
2
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35
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Article in journal
35
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35
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English
35
Author
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Romaniuk, Jenni
4
East, Robert
3
Lomax, Wendy
3
Soutar, Geoffrey N.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Harrigan, Paul
2
Uncles, Mark D.
2
Wallace, Elaine
2
Wien, Anders Hauge
2
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Balaji, M. S.
1
Butaney, Gul T.
1
Cai, Fengyan
1
Carlson, Jamie
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Choudhury, Musfiq Mannan
1
Colliander, Jonas
1
Coyle, James R.
1
Decker, Reinhold
1
Delgado-Ballester, Elena
1
Feetham, Pamela
1
Fernandez Sabiote, Estela
1
Grabner-Kräuter, Sonja
1
Hair, Michael
1
Hartmans, Susanna
1
Hartnett, Nicole
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Huang, Minxue
1
Johnson, Devon
1
Lassar, Walfried M.
1
Lee, Monle
1
Lockie, Maree
1
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Australasian marketing journal
European journal of marketing : EJM
Journal of business research : JBR
118
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Tourism management : research, policies, practice
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Psychology & marketing
33
International journal of contemporary hospitality management
29
Journal of travel and tourism marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of hospitality marketing & management
28
Information systems research : ISR
27
Cogent business & management
26
Electronic commerce research
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of product & brand management
25
Journal of internet commerce
24
Journal of marketing
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of electronic commerce research : JECR
21
Journal of management information systems : JMIS
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the quarterly review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of international consumer marketing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
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ECONIS (ZBW)
35
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1
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
Tan, Huey Yii
;
Hair, Michael
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10012253913
Saved in:
2
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
4
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
5
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
8
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
9
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
10
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
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