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subject:"Internet"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Data Mining"
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Internet
Advertising effects
Data Mining
Viral marketing
33
Virales Marketing
33
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
11
Online-Marketing
10
Social Web
9
Social web
9
Word of mouth
8
Werbewirkung
6
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
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Markenimage
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Social media
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Absatz
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Agent-based modeling
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Agentenbasierte Modellierung
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Brand equity
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Brand management
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China
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Online-Handel
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Amblee, Naveen
1
Argyriou, Evmorfia
1
Cai, Fengyan
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Christodoulides, George
1
Hartnett, Nicole
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Huang, Minxue
1
Jeong, Jaeseung
1
Kim, Wonjoon
1
Lee, Monle
1
Mazzarol, Tim
1
Michaelidou, Nina
1
Pant, Anurag
1
Romaniuk, Jenni
1
Soutar, Geoffrey N.
1
Sweeney, Jillian C.
1
Tsang, Alex S. L.
1
Yang, Joonhyuk
1
Zhou, Nan
1
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European journal of marketing : EJM
Journal of business research : JBR
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
International journal of internet marketing and advertising : IJIMA
14
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of management information systems : JMIS
13
Information systems research : ISR
12
Journal of marketing communications
12
Electronic commerce research
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of electronic commerce research : JECR
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International journal of advertising : the review of marketing communications
7
International journal of electronic commerce : IJEC
7
International journal of electronic marketing and retailing : IJEMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of contemporary hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of retailing
5
Psychology & marketing
5
International journal of consumer studies
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
4
European journal of marketing
3
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ECONIS (ZBW)
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
3
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
4
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
5
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
6
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
7
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
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