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subject:"Internet marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Co-creation"
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Subject
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Internet marketing
Customer integration
162
Kundenintegration
162
Beziehungsmarketing
88
Relationship marketing
88
Betriebliche Wertschöpfung
69
Value creation
69
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
49
Social web
49
Value co-creation
45
Innovation
42
Co-creation
40
Brand management
39
Markenführung
39
Innovation management
32
Innovationsmanagement
32
Online-Marketing
31
New product development
24
Produktentwicklung
24
Brand image
22
Customer value
22
Kundenwert
22
Markenimage
22
Stakeholder
20
Dienstleistungsqualität
18
Service quality
18
Service-Dominant Logic
18
Service-dominant logic
18
Social media
17
Customer engagement
14
Customer satisfaction
14
Kundenzufriedenheit
14
Brand
12
Lieferantenmanagement
12
Supplier relationship management
12
Viral marketing
11
Virales Marketing
11
Dienstleistung
10
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31
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Article
31
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Article in journal
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31
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English
31
Author
All
Filieri, Raffaele
2
Hajli, Nick
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Alexander, Matthew
1
Aloini, Davide
1
Arruda, Carolina
1
Azer, Jaylan
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bozkurt, Siddik
1
Carlson, Jamie
1
Centeno, Dave
1
Chapman, Alexis
1
Chatterjee, Sheshadri
1
Chefor, Ellis
1
Chen, Ming-Chih
1
Choi, Eunha
1
Chung, Henry F. L.
1
Dahl, Andrew J.
1
Dilmperi, Athina
1
Essamri, Azzouz
1
Fujita, Momoko
1
Gelves, J. Alejandro
1
Ghosh Dastidar, Ayan
1
Gligor, David
1
Gorton, Matthew
1
Harrigan, Paul
1
Ho, Chaang-Iuan
1
Ho, Mia Hsiao-Wen
1
Hutzinger, Clemens
1
Kennedy, Lorraine
1
Ketron, Seth
1
Kim, Angella J.
1
Kim, Juran
1
Ko, Eunju
1
Koivisto, Elina
1
Liao, Yi-Chuan
1
Lim, Weng Marc
1
Luonila, Mervi
1
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Published in...
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
The journal of product & brand management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic markets : the international journal on networked business
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of media business studies
2
Journal of open innovation : technology, market, and complexity
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
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ECONIS (ZBW)
31
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1
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
2
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
3
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
4
Curbing texting & driving with advertising co-creation
Naletelich, Kelly
;
Ketron, Seth
;
Gelves, J. Alejandro
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534252
Saved in:
5
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
6
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
7
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
8
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
9
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
10
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
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