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subject:"Internet marketing"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Germany
Fernsehwerbung
456
Television advertising
456
Advertising effects
259
Werbewirkung
259
Consumer behaviour
110
Konsumentenverhalten
110
USA
102
United States
102
Advertising
97
Werbung
93
Online-Marketing
81
Media usage
49
Mediennutzung
49
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47
Fernsehprogramm
47
Kinder
47
Television
47
Television programme
47
Fernsehen
43
Brand management
37
Markenführung
37
Target group
34
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34
Sport event
31
Sportveranstaltung
31
advertising
26
Product Placement
25
Product placement
25
Theorie
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Theory
23
Hörfunkwerbung
21
Radio advertising
21
Brand image
20
Markenimage
20
Emotion
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television
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Indien
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Aufsatz in Zeitschrift
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90
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24
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24
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19
Graue Literatur
14
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14
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Wilbur, Kenneth C.
7
Bellman, Steven
5
Guitart, Ivan A.
4
Varan, Duane
4
Joo, Mingyu
3
Wooley, Brooke
3
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Fossen, Beth L.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hudders, Liselot
2
Klapper, Daniel
2
Liaukonyte, Jura
2
Logan, Kelty
2
Rask, Amy
2
Reinartz, Werner J.
2
Stremersch, Stefan
2
Zhu, Yi
2
Akcay, Okan
1
Angelucci, Charles
1
Arroyo-Cañada, Francisco-Javier
1
Auty, Susan
1
Bakir, Aysen
1
Balachander, Subramanian
1
Basuroy, Suman
1
Beal, Virginia
1
Becerra, Enrique P.
1
Becker, Maren
1
Beckert, Johannes
1
Berkmann, Manuel
1
Best, Christoph
1
Birkelbach, Jörg
1
Bleier, Alexander
1
Bontour, Anne
1
Boutsouki, Christina
1
Bright, Laura F.
1
Buijzen, Moniek
1
Böge, Christian
1
Cagé, Julia
1
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Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Harvard business review : HBR
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Quantitative marketing and economics : QME
2
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Aus Politik und Zeitgeschichte : APuZ
1
Banking and information technology : BIT ; a strategic report for top management
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
Eurasian business review
1
European journal of marketing
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
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ECONIS (ZBW)
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
3
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
4
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
7
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
8
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
9
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
10
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
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