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subject:"Konsumentenverhalten"
~subject:"Bank"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Bank
Marketingmanagement
Direct marketing
538
Direktmarketing
535
Consumer behaviour
135
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
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95
Werbung
95
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79
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79
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56
Pharmaindustrie
56
Beziehungsmarketing
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54
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Marketing management
42
Theorie
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40
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39
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34
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direct marketing
29
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177
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Aufsatz in Zeitschrift
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179
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63
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63
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41
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38
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38
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35
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25
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Perri, Matthew
4
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3
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3
Aikin, Kathryn J.
2
Albaum, Gerald S.
2
Albers, Sönke
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Bratina, Danijel
2
Chang, Susan
2
Deighton, John
2
Fogel, Joshua
2
Huh, Jisu
2
Joseph, Mathew
2
Kumar, V.
2
Limbu, Yam B.
2
McFadden, Dawn Thilmany
2
Naseri, Mohammad Bakher
2
Park, Jin Seong
2
Park, Timothy A.
2
Poon, Patrick
2
Ramakrishnan, Shravanan
2
Rogg, Heiko
2
Rollins, Brent L.
2
Spake, Deborah F.
2
Sullivan, Helen W.
2
Verhoef, Peter C.
2
Abbu, Haroon R.
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ali Shah, Syed Zulfiqar
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Amos, Clinton
1
Andrews, Lynda
1
Ascione, Frank J.
1
Avery, Jill
1
Bagozzi, Richard P.
1
Baier, Daniel
1
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1
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Health marketing quarterly
15
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
Die Bank
3
International journal of electronic business
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of global marketing
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of targeting, measurement and analysis for marketing
3
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The marketing review
2
APROMA review
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Akron business and economic review
1
American journal of agricultural economics
1
Central European business review : CEBR
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
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ECONIS (ZBW)
179
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
3
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
4
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
6
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
7
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
8
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
9
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
10
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
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