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subject:"Konsumentenverhalten"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Event-Marketing"
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Konsumentenverhalten
Beziehungsmarketing
Event-Marketing
1,489
Event marketing
1,271
Consumer behaviour
286
Deutschland
254
Germany
247
Sportveranstaltung
183
Sport event
171
Großveranstaltung
168
Big event
163
Markenführung
155
Brand management
154
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134
Tourismus
129
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125
Tourismuswirtschaft
125
Tourism
117
Relationship marketing
116
Event
115
Tourism marketing
103
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
89
Kundenzufriedenheit
89
Holiday behaviour
86
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Theorie
83
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80
Markenimage
77
Sponsoring
76
Brand image
75
USA
73
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72
Sponsorship
71
Sport
66
Emotion
65
Sports
64
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German
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Drengner, Jan
7
Jahn, Steffen
7
Schmitt, Bernd
7
Taheri, Babak
6
Scheinbaum, Angeline Close
5
Zanger, Cornelia
5
Bauer, Hans H.
4
Gedenk, Karen
4
Kirchgeorg, Manfred
4
Neslin, Scott A.
4
Brakus, J. Joško
3
Carlson, Jamie
3
Ermer, Beatrice
3
Krishen, Anjala S.
3
Schliewe, Jana
3
Sundbo, Jon
3
Sørensen, Flemming
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Alexandris, Kostas
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Carù, Antonella
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Finney, R. Zachary
2
Franke, Marie-Kristin
2
Gaus, Hansjoerg
2
Gaus, Hansjörg
2
Geigenmüller, Anja
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
ayway media GmbH
1
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Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of event and festival management
9
Journal of business research : JBR
9
Tourism management : research, policies, practice
8
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
International journal of contemporary hospitality management
5
Tourism management perspectives : TMP
5
International journal of retail & distribution management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Asia Pacific journal of marketing and logistics
2
Edward Elgar E-Book Archive
2
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
341
EconStor
2
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
6
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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