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~subject:"Event"
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Search: subject_exact:"Erlebnismarketing"
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Konsumentenverhalten
Event
Event-Marketing
1,275
Event marketing
1,268
Consumer behaviour
290
Deutschland
245
Germany
235
Sportveranstaltung
171
Sport event
164
Großveranstaltung
161
Big event
159
Brand management
154
Markenführung
154
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133
Erlebnismarketing
132
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128
Tourismuswirtschaft
128
Beziehungsmarketing
122
Relationship marketing
121
Tourism
117
Veranstaltung
111
Tourismusmarketing
104
Tourism marketing
103
Marketingmanagement
94
Marketing management
92
Customer satisfaction
90
Kundenzufriedenheit
90
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86
Urlaubsverhalten
86
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79
Theorie
78
Markenimage
76
Brand image
75
USA
73
United States
72
Sponsoring
69
Emotion
68
Sponsorship
68
Freizeitwirtschaft
63
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63
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156
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35
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Article
293
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93
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1
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Graue Literatur
11
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5
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2
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1
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1
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1
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1
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English
310
German
76
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2
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1
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1
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Olberding, Julie Cencula
7
Zanger, Cornelia
7
Drengner, Jan
6
Jahn, Steffen
6
Schmitt, Bernd
6
Taheri, Babak
6
Scheinbaum, Angeline Close
5
Bauer, Hans H.
4
Fairley, Sheranne
4
Nosko, Chris
4
Sorensen, Alan T.
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cui, Yao
3
Duenyas, Izak
3
Ermer, Beatrice
3
Kaiser, Sebastian
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Mortimer, Julie Holland
3
Sahin, Ozge
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Beech, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
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Springer Fachmedien Wiesbaden
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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International journal of event and festival management
12
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
SpringerLink / Bücher
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
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Source
All
ECONIS (ZBW)
387
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51
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387
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51
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
Saved in:
52
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
53
Exploratory study on the perceptions of event gamification on positive behavioral outcomes
Sisson, Annamarie D.
;
Whalen, Elizabeth A.
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 822-841
Persistent link: https://www.econbiz.de/10013483044
Saved in:
54
Customer experience can play a strategic role for wineries
Angelini, Antonella
;
Gilli, Annalisa
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 391-396
Persistent link: https://www.econbiz.de/10013455683
Saved in:
55
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
56
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
57
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
58
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
59
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
60
Closing the experience gap in banking : humanising customer experience in four dimensions
Bridges, AnnMarie M.
;
Elkins, Brian
;
Gross, Kerry
;
Da …
- In:
Journal of digital banking
7
(
2022
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10013502239
Saved in:
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