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subject:"Konsumentenverhalten"
~subject:"Sports"
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Search: subject_exact:"Event-Marketing"
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Konsumentenverhalten
Sports
Event-Marketing
1,489
Event marketing
1,271
Consumer behaviour
286
Deutschland
254
Germany
247
Sportveranstaltung
183
Sport event
171
Großveranstaltung
168
Big event
163
Markenführung
155
Brand management
154
Veranstaltung
134
Tourismus
129
Tourism industry
125
Tourismuswirtschaft
125
Beziehungsmarketing
118
Tourism
117
Relationship marketing
116
Event
115
Tourism marketing
103
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
89
Kundenzufriedenheit
89
Holiday behaviour
86
Urlaubsverhalten
86
Theorie
83
Theory
80
Markenimage
77
Sponsoring
76
Brand image
75
USA
73
United States
72
Sponsorship
71
Sport
66
Emotion
65
Freizeitwirtschaft
62
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267
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40
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English
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German
69
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Drengner, Jan
7
Schmitt, Bernd
6
Taheri, Babak
6
Jahn, Steffen
5
Bauer, Hans H.
4
Fairley, Sheranne
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Schliewe, Jana
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Breuer, Markus
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Funk, Daniel C.
2
Gaus, Hansjoerg
2
Gaus, Hansjörg
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Jordan, Jeremy S.
2
Kennelly, Millicent
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
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Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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International journal of event and festival management
10
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Sport management review
9
International journal of hospitality management
8
International journal of sport management and marketing : IJSMM
8
Journal of business research : JBR
8
Customer Experience : Forum Dienstleistungsmanagement
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
European Sport management quarterly : ESMQ
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management : research, policies, practice
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Sport, Business and Management : an international journal ; SBM
3
Asia Pacific journal of marketing and logistics
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Marketing intelligence & planning
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
2
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ECONIS (ZBW)
337
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
6
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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