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subject:"Linguistics"
~person:"Luna, David"
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Luna, David
Galor, Oded
18
Sarid, Assaf
18
Özak, Ömer
17
Weber, Shlomo
16
Ginsburgh, Victor
12
Xu, Zeshui
11
Otten, Sebastian
8
Hollander, Stephan
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Lowrey, Tina M.
7
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Tahoun, Ahmed
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Shoham, Amir
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Shrum, L. J.
6
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6
Wickström, Bengt-Arne
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Berger, Jonah
5
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5
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5
Isphording, Ingo Eduard
5
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Ozier, Owen
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4
Coloma, Germán
4
Di Paolo, Antonio
4
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Larcker, David F.
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4
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
3
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
4
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
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