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subject:"Loyalty program"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
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Loyalty program
Einzelhandel
Konsumentenverhalten
Rabatt
6
Rebate
6
Consumer behaviour
5
Sales promotion
4
Verkaufsförderung
4
Discounting
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Diskontierung
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Preismanagement
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Pricing strategy
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Theorie
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Theory
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Low-cost strategy
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Niedrigpreisstrategie
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Preisdifferenzierung
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Price discrimination
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Price promotions
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Bayes-Statistik
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Conditional rebates
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Consumer choice
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Deal-of-the-day
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Discounter
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Entscheidung unter Unsicherheit
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Food retailing
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Lebensmitteleinzelhandel
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Gedenk, Karen
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Ailawadi, Kusum L.
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Carlson, Jeffrey R.
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Cornelißen, Markus
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Deleersnyder, Barbara
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Eisenbeiß, Maik
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Keller, Wiebke
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Kukar-Kinney, Monika
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Langer, Tobias
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Lans, Ralf van der
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Ma, Yu
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Skiera, Bernd
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
17
International journal of production economics
11
Journal of retailing
9
European journal of operational research : EJOR
8
Journal of business research : JBR
8
NBER Working Paper
7
The journal of product & brand management
7
Journal of revenue and pricing management
6
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
6
Discussion paper / Centre for Economic Policy Research
5
International journal of industrial organization
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Production and operations management : an international journal of the Production and Operations Management Society
4
Psychology & marketing
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Discussion paper / Tinbergen Institute
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Journal of marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
3
Review of industrial organization : RIO
3
The international review of retail, distribution and consumer research
3
Transportation research / E : an international journal
3
Asia Pacific journal of marketing and logistics
2
CARESS working paper
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CESifo working papers
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Discussion papers / CEPR
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Handelsforschung
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Information systems research : ISR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality marketing & management
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Journal of industrial engineering international
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Marketing intelligence & planning
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1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
Saved in:
3
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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