//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~person:"Zdravkovic, Srdan"
~subject:"EU countries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Geographische Herkunftsangaben"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
EU countries
Consumer behaviour
7
Designation of origin
7
Herkunftsbezeichnung
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Brand
3
International marketing
3
Internationales Marketing
3
Brand management
2
Country of origin
2
Markenführung
2
USA
2
United States
2
Age group
1
Altersgruppe
1
Anger
1
Brand origin recognition accuracy
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
Country of association
1
Emotion
1
Firmenimage
1
Global branding
1
Global identity
1
Globalisierung
1
Globalization
1
Hope
1
Mehrebenenanalyse
1
Multi-level analysis
1
Multinationales Unternehmen
1
Openness to change
1
Purchase intent
1
Rules of origin
1
Spillover effect
1
Spillover-Effekt
1
Transnational corporation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Zdravkovic, Srdan
Cadot, Olivier
10
Diamantopoulos, Adamantios
8
De Melo, Jaime
6
Brenton, Paul
5
Huysmans, Martijn
5
Portugal-Pérez, Alberto
5
Vaquero-Piñeiro, Cristina
5
Becker, Tilman
4
Kareseit, Jörn Helge
4
Marette, Stéphan
4
Song, Xinzhe
4
de Melo, Jaime
4
Achabou, Mohamed Akli
3
Aiello, Gaetano
3
Balling, Richard
3
Bombarda, Pamela
3
Bonadio, Enrico
3
Canavari, Maurizio
3
De Filippis, Fabrizio
3
Dekhili, Sihem
3
Fishman, Arthur
3
Gamberoni, Elisa
3
Gasiorek, Michael
3
Giua, Mara
3
Haaland, Jan I.
3
Inama, Stefano
3
Leufkens, Daniel
3
Magnusson, Peter
3
Mancini, Maria Cecilia
3
McCluskey, Jill J.
3
Menapace, Luisa
3
Profeta, Adriano
3
Vescovi, Tiziano
3
Wang, Xiaoyan
3
Westjohn, Stanford A.
3
Wooton, Ian
3
Yue, Chengyan
3
Aashish, Kumar
2
Agostino, Mariarosaria
2
more ...
less ...
Published in...
All
International marketing review
2
Journal of international marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->