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subject:"Markenführung"
~person:"Back, Ki-Joon"
~person:"Hussain, Khalid"
~subject:"Arbeitsverhalten"
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Markenführung
Arbeitsverhalten
Brand management
10
Consumer behaviour
10
Emotion
10
Konsumentenverhalten
10
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Brand image
5
Markenimage
5
brand love
5
Cognition
3
Kognition
3
Brand love
2
Addiction
1
Affective elaboration
1
Anxiety
1
Brand addiction
1
Brand attitude
1
Brand loyalty
1
Brand relationship
1
Confidence
1
Consumer anxiety
1
Consumer well-being
1
Customer engagement
1
Customer-brand relationship
1
Excessive spending
1
Extrinsic motivation
1
Gender
1
Geschlecht
1
Harmonious passion
1
Hotel industry
1
Hotellerie
1
Integrated resort
1
Intrinsic motivation
1
Lebensqualität
1
Markentreue
1
Motivation
1
Obsessive passion
1
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Back, Ki-Joon
Hussain, Khalid
Hur, Won-Moo
9
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Vandenberghe, Christian
7
De Clercq, Dirk
6
Groth, Markus
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
Spector, Paul E.
6
Hou, Fujun
5
Liu, Yan
5
Medler-Liraz, Hana
5
Sarkar, Juhi Gahlot
5
Siddiqui, Danish Ahmed
5
Ahn, Jiseon
4
Ahuvia, Aaron
4
Ashkanasy, Neal M.
4
Fetscherin, Marc
4
Garg, Ruchi
4
Grandey, Alicia
4
Hameed, Imran
4
Humphrey, Ronald H.
4
Häusel, Hans-Georg
4
Koopman, Joel
4
Langner, Tobias
4
Lee, JungHoon
4
Moon, Tae Won
4
Moussa, Salim
4
Phau, Ian
4
Qu, Hailin
4
Scott, Brent A.
4
Walsh, Gianfranco
4
Wang, Yao-Chin
4
Yam, Kai Chi
4
Allen, Joseph A.
3
Ashforth, Blake E.
3
Azeem, Muhammad Umer
3
Barnes, Christopher M.
3
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International journal of market research
3
European journal of marketing
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Middle East journal of management : MEJM
1
The journal of asset management
1
The service industries journal
1
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ECONIS (ZBW)
10
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1
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
Saved in:
4
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
5
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
6
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
Saved in:
7
One last scuffle before we cherish brand love forever
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
Saved in:
8
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
9
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
10
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
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