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subject:"Markenführung"
~person:"Michaelidou, Nina"
~person:"Rahman, Zillur"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
22
Online-Marketing
22
Consumer behaviour
14
Konsumentenverhalten
14
Social Web
14
Social web
14
Brand management
11
Beziehungsmarketing
9
Relationship marketing
9
Brand image
7
Markenimage
7
Viral marketing
6
Virales Marketing
6
Customer integration
5
Kundenintegration
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Online retailing
4
Online-Handel
4
Advertising effects
3
Brand loyalty
3
Gender
3
Geschlecht
3
Markenartikel
3
Markentreue
3
Mobile Anwendung
3
Mobile application
3
Werbewirkung
3
social media
3
B-to-B-Marketing
2
Business-to-business marketing
2
Comparison
2
Confidence
2
Consumer engagement
2
Customer engagement
2
Facebook
2
Großbritannien
2
Leistungsmotivation
2
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11
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11
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11
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English
11
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Michaelidou, Nina
Rahman, Zillur
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
7
Khan, Imran
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Morgan-Thomas, Anna
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Veloutsou, Cleopatra
5
Ashraf, Sarfraz
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Fernandes, Teresa
4
Gensler, Sonja
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of retail & distribution management
1
International marketing review
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Management decision : MD
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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11
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1
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
3
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
8
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
10
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
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