//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of global marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Luxusmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Luxury goods
34
Luxusgüter
34
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
20
Markenführung
20
Fashion
19
Mode
19
Brand image
10
Brand
9
Markenartikel
9
Bekleidungsindustrie
8
Clothing industry
8
China
5
Internet marketing
5
Online-Marketing
5
luxury
5
Marketing management
4
Marketingmanagement
4
Social Web
4
Social web
4
Nachhaltigkeit
3
Product counterfeiting
3
Produktpiraterie
3
Sustainability
3
luxury fashion
3
luxury goods
3
purchase intention
3
Advertising
2
Advertising effects
2
Coronavirus
2
Emotion
2
Epidemic
2
Epidemie
2
Erfolgsfaktor
2
India
2
Indien
2
Interdependent preferences
2
International marketing
2
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Aiello, Gaetano
1
Anurag Singh
1
Aycock, Murphy
1
Boman, Laura
1
Cho, Eunjoo
1
Coelho, Arnaldo
1
Dasmi, Costanza
1
Faheem Uddin Syed
1
Hewage, Ganga S. Urumutta
1
Kikumori, Mai
1
Kim, Aekyoung
1
Kim, Changju
1
Kim, Jungkeun
1
Kim, Kyuree
1
Klucarova, Sona
1
Kniazeva, Maria
1
Kumagai, Ken
1
Ma, Marco Haozhe
1
Mazzoli, Valentina
1
Nagasawa, Shin'ya
1
Nechaeva, Olga
1
Parayitam, Satyanarayana
1
Patel, Ashok Kumar
1
Phang, Ing Grace
1
Rusetski, Alexander
1
Song, Yiping
1
Strebinger, Andreas
1
Wang, Ying
1
Zhang, Liufang
1
more ...
less ...
Published in...
All
Journal of global fashion marketing : JGfM
Journal of global marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Psychology & marketing
7
International journal of hospitality management
5
Central European business review : CEBR
4
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of strategic marketing
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of contemporary hospitality management
3
International marketing review
3
Journal of consumer behaviour
3
Luxury marketing : a challenge for theory and practice
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
3
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
4
Building brand attachment in China's luxury fashion industry : the role of NFT characteristics
Zhang, Liufang
;
Phang, Ing Grace
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 397-416
Persistent link: https://www.econbiz.de/10015051294
Saved in:
5
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
6
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
7
The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh
;
Patel, Ashok Kumar
;
Parayitam, Satyanarayana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
Saved in:
8
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
9
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
10
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->