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subject:"Marketing"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Einzelhandel"
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Search: subject_exact:"Verkaufsförderung"
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Marketing
Einzelhandel
Sales promotion
18
Verkaufsförderung
18
Preismanagement
10
Pricing strategy
10
Retail trade
7
OR in marketing
5
Theorie
5
Theory
5
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4
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Lagermanagement
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Lieferkette
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Vertriebsweg
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Online retailing
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Online-Handel
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Demand
2
Forecasting
2
Game theory
2
Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Nachfrage
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On-pack coupons
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Online-Marketing
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Pricing
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Pull price promotions
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Push price promotions
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Rabatt
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Rebate
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Retailing
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Spieltheorie
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Fildes, Robert
2
Ma, Shaohui
2
Aydas, Osman
1
Cheng, T. C. E.
1
Gökgür, Burak
1
Hua, Guowei
1
Huang, Tao
1
Jiang, Yuanchun
1
Karabati, Selcuk
1
Karray, Salma
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Khajehnezhad, Milad
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Liu, Yezheng
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Otieno, Wilkistar
1
Ross, Anthony
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Shang, Jennifer
1
Yildirim, Pinar
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European journal of operational research : EJOR
Journal of retailing and consumer services
25
Journal of business research : JBR
12
Journal of retailing
11
International journal of retail & distribution management
7
International journal of production economics
6
Journal of promotion management : innovations in planning and applied research
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Domestic commerce series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
The journal of personal selling & sales management : JPSSM
3
Acta Universitatis Danubius / Oeconomica
2
Agribusiness : an internat. journal
2
CESifo Working Paper
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
2
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
Gießener Schriften zur Agrar- und Ernährungswirtschaft
2
INSEAD Working Paper
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
2
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
3
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
4
Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony
;
Khajehnezhad, Milad
;
Otieno, Wilkistar
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
Saved in:
5
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
6
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
7
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
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