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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
183
Relationship marketing
183
Consumer behaviour
57
Konsumentenverhalten
57
Marketingmanagement
32
Customer satisfaction
30
Kundenzufriedenheit
30
Brand management
23
Markenführung
23
Deutschland
19
Germany
19
Brand image
18
Markenimage
18
Dienstleistungsqualität
16
Service quality
16
Theorie
15
Theory
15
Brand
14
Lieferantenmanagement
14
Markenartikel
14
Supplier relationship management
14
Customer value
11
Kundenwert
11
Customer service
10
Kundenservice
10
Confidence
9
E-commerce
9
Einzelhandel
9
Electronic Commerce
9
Kundenbindungsprogramm
9
Loyalty program
9
Retail trade
9
USA
9
United States
9
Vertrauen
9
Dienstleistungsmarketing
8
Personality psychology
8
Persönlichkeitspsychologie
8
Services marketing
8
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32
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English
17
German
15
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Bauer, Hans H.
2
Baaken, Thomas
1
Balmer, John M. T.
1
Berezan, Orie
1
Bhalla, Gaurav
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Brähler, Matthias
1
Buxel, Holger
1
Chen, Junsong
1
Chen, Weifeng
1
Cool, Karel O.
1
Coussement, Kristof
1
Dawar, Niraj
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Edelman, David C.
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gierl, Heribert
1
Gilmore, Audrey
1
Grether, Mark
1
Grönroos, Christian
1
Gupta, Suraksha
1
Hammer, Claudia
1
Hammerschmidt, Maik
1
Henneberg, Stephan
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jeschke, Kurt
1
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1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
1
Krishen, Anjala Selena
1
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1
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1
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
Jahrbuch der Absatz- und Verbrauchsforschung
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
19
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
Journal of business-to-business marketing
9
Gabler Edition Wissenschaft
8
International journal of hospitality management
8
Marketing intelligence & planning
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
32
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
5
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
6
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
7
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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