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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Dienstleistungsmarketing
Beziehungsmarketing
139
Relationship marketing
139
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
27
Kundenzufriedenheit
27
Marketingmanagement
25
Brand management
22
Markenführung
22
Brand image
18
Markenimage
18
Dienstleistungsqualität
15
Service quality
15
Brand
13
Markenartikel
13
Customer value
10
Kundenwert
10
Confidence
9
Customer service
9
Kundenservice
9
USA
9
United States
9
Vertrauen
9
Einzelhandel
8
Personality psychology
8
Persönlichkeitspsychologie
8
Retail trade
8
Customer orientation
7
Emotion
7
Lieferantenmanagement
7
Services marketing
7
Supplier relationship management
7
Beschwerdemanagement
6
Brand loyalty
6
Complaint management
6
Deutschland
6
Germany
6
Innovation
6
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32
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English
24
German
8
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Grönroos, Christian
2
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Balmer, John M. T.
1
Berezan, Orie
1
Bhalla, Gaurav
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Chen, Junsong
1
Chen, Weifeng
1
Coelho, Pedro S.
1
Cool, Karel O.
1
Coussement, Kristof
1
Dawar, Niraj
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Edelman, David C.
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gilmore, Audrey
1
Gupta, Suraksha
1
Harris, Lloyd C.
1
Henneberg, Stephan
1
Henseler, Jörg
1
Hutchinson, Karise
1
Iglesias Argu͏̈elles, Víctor
1
Izquierdo-Yusta, Alicia
1
Jiménez-Zarco, Ana Isabel
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
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Krishen, Anjala Selena
1
Krishnan, Shanker
1
Kumar, V.
1
Lauer, Thomas
1
Leone, Robert P.
1
Liu, Gordon
1
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of retailing and consumer services
32
The journal of business & industrial marketing
32
Journal of strategic marketing
30
SpringerLink / Bücher
24
The journal of services marketing
24
Journal of the Academy of Marketing Science
22
Business horizons
14
Journal of service research : JSR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
International journal of electronic customer relationship management : IJECRM
11
Journal of business-to-business marketing
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Journal of service management
11
The service industries journal
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Journal of marketing management : MM
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Services marketing quarterly
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of hospitality management
9
Kundenbeziehungen im Dienstleistungsbereich
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Springer eBook Collection / Business and Economics
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of international marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
6
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
7
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
8
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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