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subject:"Marketing management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of business & industrial marketing"
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Marketing management
Marketingmanagement
145
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
22
Konsumentenverhalten
22
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
17
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Internet marketing
13
Online-Marketing
13
Market orientation
11
USA
11
United States
11
Brand management
10
Competitive advantage
10
Markenführung
10
Wettbewerbsvorteil
10
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Trade fair participation
9
Customer value
8
KMU
8
Kundenwert
8
SME
8
E-commerce
7
Electronic Commerce
7
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52
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6
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Article
139
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6
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145
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145
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6
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6
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English
107
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Johnston, Wesley J.
5
Bettis-Outland, Harriette
3
Granot, Elad
3
Karjaluoto, Heikki
3
Edelman, David C.
2
Garry, Tony
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Schimmelpfennig, Christian
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Wilson, R. Dale
2
Yoon, Eddie
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Aral, Sinan
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
Barrera-Barrera, Ramón
1
Bertini, Marco
1
Bhalla, Gaurav
1
Bhattarai, Ashok
1
Bicen, Pelin
1
Biemans, Wim G.
1
Bilro, Ricardo Godinho
1
Bingemer, Stephan
1
Birnbaum, Daniel
1
Blois, Keith J.
1
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Harvard-Business-Manager : das Wissen der Besten
The journal of business & industrial marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
145
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
4
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
5
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
6
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
7
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
8
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
9
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
10
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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