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subject:"Marketing management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Electronic Commerce"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Electronic Commerce
Beziehungsmarketing
134
Relationship marketing
134
Consumer behaviour
83
Konsumentenverhalten
83
Social Web
38
Social web
38
Internet marketing
36
Online-Marketing
36
Brand management
29
Markenführung
29
Customer satisfaction
25
Kundenzufriedenheit
25
E-commerce
21
Marketingmanagement
20
Online retailing
19
Online-Handel
19
Brand image
18
Markenimage
18
Customer integration
17
Kundenintegration
17
Brand
15
Social media marketing
15
Dienstleistungsqualität
13
Markenartikel
13
Service quality
13
Customer value
11
Distribution channel
11
Einzelhandel
11
Kundenwert
11
Retail trade
11
Vertriebsweg
11
Customer engagement
9
Kundenbindungsprogramm
9
Loyalty program
9
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
7
Social relations
7
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38
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English
38
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Peltier, James
2
Rodriguez, Michael
2
Straker, Karla
2
Verhoef, Peter C.
2
Wrigley, Cara
2
Ahmed, Asad
1
Anderl, Eva
1
Angel Moliner, Miguel
1
Barger, Victor A.
1
Becker, Ingo Frank
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1
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1
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1
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1
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1
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1
Feng, Hui
1
Furuoka, Fumitaka
1
Galpayegani, S. Alireza Hashemi
1
Garrett, Alex
1
Garrido-Morgado, Álvaro
1
Ghavamipoor, Hoda
1
Goić, Marcel
1
González-Benito, Óscar
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Gopalakrishna, Srinath
1
Gu, Flora Fang
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Kannan, P. K.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of business research : JBR
69
Journal of retailing and consumer services
69
International journal of electronic customer relationship management : IJECRM
45
The journal of business & industrial marketing
40
Journal of strategic marketing
35
SpringerLink / Bücher
32
Journal of the Academy of Marketing Science
26
International journal of business information systems : IJBIS
25
International journal of internet marketing and advertising : IJIMA
22
Journal of retailing
20
Asia Pacific journal of marketing and logistics
19
The service industries journal
19
Business horizons
18
European journal of marketing : EJM
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of marketing
18
Cogent business & management
17
Electronic commerce research
16
International journal of electronic marketing and retailing : IJEMR
16
Journal of internet commerce
16
Gabler Edition Wissenschaft
15
International journal of retail & distribution management
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Marketing intelligence & planning
14
Europäische Hochschulschriften / 5
12
Journal of business-to-business marketing
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Electronic markets : the international journal on networked business
11
International journal of hospitality management
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of open innovation : technology, market, and complexity
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Springer eBook Collection / Business and Economics
11
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ECONIS (ZBW)
38
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1
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
2
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
3
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
4
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
5
The antecedents and outcomes of electronic customer-to-customer interaction : a PLS-SEM and fsQCA approach
Zhou, Ying
;
Zhang, Yuqiang
;
Furuoka, Fumitaka
;
Sameer Kumar
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 836-864
Persistent link: https://www.econbiz.de/10015062982
Saved in:
6
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
7
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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