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subject:"Marketingmanagement"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~subject:"Verkaufsförderung"
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Marketingmanagement
Konsumentenverhalten
Verkaufsförderung
Einzelhandel
28
Retail trade
28
Consumer behaviour
17
Beziehungsmarketing
5
Brand management
5
Distribution channel
5
India
5
Indien
5
Markenführung
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Vertriebsweg
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China
4
Brand image
3
Markenimage
3
Marketing management
3
Taiwan
3
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2
Australien
2
Consumer experience management
2
Customer experience
2
Fashion
2
KMU
2
Ladengestaltung
2
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Preismanagement
2
Pricing strategy
2
Retail
2
Retail management
2
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2
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AI-powered technologies
1
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1
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1
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1
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1
Castro-Lopez, Adrian
1
Chang, En Chi
1
Chang, Tsung-Sheng
1
Chen, Tser-yieth
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
479
Journal of retailing
140
Journal of business research : JBR
125
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
101
International journal of retail and distribution management
67
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
28
International journal of production economics
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Marketing intelligence & planning
22
Journal of marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
The journal of services marketing
21
European retail research
19
SpringerLink / Bücher
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
International journal of production research
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of strategic marketing
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing research : JMR
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Marketing letters : a journal of research in marketing
12
The journal of product & brand management
12
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ECONIS (ZBW)
19
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1
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
El Abed, Mehdi
;
Castro-Lopez, Adrian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
Saved in:
2
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
3
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
6
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
Saved in:
7
Factors affecting Taiwanese consumers' responses toward pop-up retail
Chen, Wei-Chen
;
Fiore, Ann Marie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 370-392
Persistent link: https://www.econbiz.de/10011636604
Saved in:
8
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
9
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
10
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng
;
Yeh, Hsiaoping
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
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