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subject:"Marketingmanagement"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
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Marketingmanagement
Competitive strategy
50
Wettbewerbsstrategie
50
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17
Strategisches Management
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13
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13
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Paswan, Audhesh
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Europäische Hochschulschriften / 5
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
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Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
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Journal of business economics : JBE
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Baltic journal of management
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Business horizons
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Evolving and emerging issues in marketing strategy
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Hamburger Schriften zur Marketingforschung
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of management & enterprise development : IJMED
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International journal of trade and global markets
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International review on public and non-profit marketing
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Journal of East European management studies : JEEMS
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Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
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Journal of the Academy of Marketing Science
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Kohlhammer Edition Marketing
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LEA's communication series
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Management decision : MD
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Marketing letters : a journal of research in marketing
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Modern economy
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Schriftenreihe Management - Forschung und Praxis
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ECONIS (ZBW)
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1
Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja
;
Townsend, Janell D.
;
Talay, M. Berk
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
Saved in:
2
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
3
Exploring proactive market strategies
Brege, Harald
;
Kindström, Daniel
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 75-88
Persistent link: https://www.econbiz.de/10012162463
Saved in:
4
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
5
Valuable strategy and firm performance in the O2O competition
Pei, Zhi
;
Paswan, Audhesh
;
Camp, Kerri
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
Saved in:
6
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
7
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
8
When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen
;
Huang, Yufei
;
Avgerinos, Emmanouil
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
Saved in:
9
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
10
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
Saved in:
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