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subject:"Marketingmanagement"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"New world marketing"
~isPartOf:"The journal of product & brand management"
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Marketingmanagement
International marketing
126
Internationales Marketing
126
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
35
Markenführung
35
Marketing management
29
Brand image
20
Globalisierung
20
Globalization
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Markenimage
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Welt
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World
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Cultural identity
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Kulturelle Identität
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Firm performance
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Javalgi, Rajshekhar G.
3
Laroche, Michel
3
Boso, Nathaniel
2
Cardinali, Silvio
2
Martin, Silvia L.
2
Sharma, Piyush
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Arenas-Gaitán, Jorge
1
Badir, Yuosre F.
1
Behl, Abhishek
1
Broyles, S. Allen
1
Cadogan, John W.
1
Carter, Leanne
1
Cedrola, Elena
1
Chen, Jieke
1
Ciravegna, Luciano
1
D'Alessandro, Steven
1
Ding, Yuan
1
Elg, Ulf
1
Flores, Alejandro
1
Foster, Brent M.
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Geldes, Cristian
1
Gellatly, Lauren
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Ghauri, Pervez N.
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Gnizy, Itzhak
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Griffith, David A.
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Hoque, Mohammad Tayeenul
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Jayawardena, Nirma Sadamali
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Jebarajakirthy, Charles
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Kadic-Maglajlic, Selma
1
Knight, Gary A.
1
Ko, Eunju
1
Kunc, Martin
1
Lages, Luis Filipe
1
Lee, Chang Han
1
Lee, Sang Bong
1
Leingpibul, Thaweephan
1
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Journal of business research : JBR
New world marketing
The journal of product & brand management
International marketing review
25
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Review of marketing research
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
2
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ECONIS (ZBW)
29
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
3
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
4
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
5
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
6
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
7
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
8
What can the university sector teach us about strategy? : support for strategy versus individual motivations to perform
Gellatly, Lauren
;
D'Alessandro, Steven
;
Carter, Leanne
- In:
Journal of business research : JBR
112
(
2020
),
pp. 320-330
Persistent link: https://www.econbiz.de/10012230598
Saved in:
9
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
10
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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