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subject:"Marketingmanagement"
~isPartOf:"New world marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
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Marketingmanagement
International marketing
49
Internationales Marketing
49
Brand management
34
Markenführung
34
Brand image
23
Markenimage
23
Consumer behaviour
19
Konsumentenverhalten
19
Internal branding
11
Marketing management
11
Brand
9
Markenartikel
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Emerging economies
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Schwellenländer
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China
5
Brand extension
4
Cross-cultural management
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Cultural identity
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HR marketing
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Interkulturelles Management
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Kulturelle Identität
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Markentransfer
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Personalmarketing
4
Welt
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World
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Designation of origin
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Herkunftsbezeichnung
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Multinationales Unternehmen
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Bibliometrie
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Brand citizenship behaviour
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Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Badir, Yuosre F.
1
Batt, Verena
1
Broyles, S. Allen
1
Bruhn, Manfred
1
Foster, Brent M.
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Heiman, Amir
1
Hirvonen, Saku
1
Holzer, Matthias
1
Javalgi, Rajshekhar G.
1
Knight, Gary A.
1
Laukkanen, Tommi
1
Lee, Sang Bong
1
Leingpibul, Thaweephan
1
Lowengart, Oded
1
Mishra, Sushanta Kumar
1
Punyatoya, Plavini
1
Reijonen, Helen
1
Ross, Robert H.
1
Sadh, Ashish
1
Scherer, Robert F.
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Suh, Taewon
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Thomas, Andrew R.
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Tuominen, Sasu
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Tuzovic, Sven
1
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1
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1
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New world marketing
The journal of brand management : an international journal
The journal of product & brand management
International marketing review
25
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Review of marketing research
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
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ECONIS (ZBW)
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
4
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
5
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
6
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
7
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
8
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
9
The new global marketing realities
Knight, Gary A.
-
2007
Persistent link: https://www.econbiz.de/10003537037
Saved in:
10
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
Saved in:
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