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subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Marktforschung
Theorie
Advertising effects
619
Werbewirkung
619
Advertising
146
Werbung
146
Consumer behaviour
136
Konsumentenverhalten
136
Internet marketing
115
Online-Marketing
115
Deutschland
83
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83
Brand management
66
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45
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Psychology of advertising
41
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39
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39
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38
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38
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36
Markenimage
36
Social Web
36
Social web
36
Market research
34
Advertising planning
33
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33
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32
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32
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26
Markenartikel
26
Perception
25
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25
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24
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24
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111
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94
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90
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64
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Esch, Franz-Rudolf
4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International advertising and communication : current insights and empirical findings
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Handbuch der Marktforschung
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Marktpsychologie
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Organisation und praktische Anwendung
2
Qualitative marketing research : approaches, techniques and analysis
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising, promotion, and new media
1
Analysen und Ansichten zur Wirtschaftsentwicklung in der Ukraine : eine Sicht ukrainischer Forscher zu Theorie und Praxis
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Digital advertising : theory and research
1
Econometric models in marketing
1
Engaging consumers through branded entertainment and convergent media
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of marketing decision models
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
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1
Impulse für die Markenforschung und Markenführung
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Integrated brand marketing and measuring returns
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
International business, not as usual
1
Istituzioni e governo dell'economia
1
LISS 2012 ; Vol. 2
1
Marketing management : a cultural perspective
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
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ECONIS (ZBW)
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Reflection of the youth social problems in Russian social advertising
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
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3
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
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4
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
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5
Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Ariztía, Tomás
- In:
Markets and the arts of attachment
,
(pp. 38-54)
.
2017
Persistent link: https://www.econbiz.de/10011664979
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6
A review in campaigns : going positive and negative
Ayllón Aragón, Grisel
- In:
Trends in mathematical economics : dialogues between …
,
(pp. 35-41)
.
2016
Persistent link: https://www.econbiz.de/10011800633
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7
A theoretical model for the study of persuasive communication through digital games
Hera, Teresa de la
- In:
Engaging consumers through branded entertainment and …
,
(pp. 74-88)
.
2015
Persistent link: https://www.econbiz.de/10011389104
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8
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
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9
Analysis of differentiation strategies that influence branding
Hladiy, Khrystyna
- In:
Analysen und Ansichten zur Wirtschaftsentwicklung in …
,
(pp. 104-116)
.
2013
Persistent link: https://www.econbiz.de/10010246975
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10
A model of targeted advertising based on consumer purchase history
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
-
2013
Persistent link: https://www.econbiz.de/10010189895
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