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subject:"Multilingualism"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~subject:"Online-Marketing"
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Search: subject_exact:"Natürliche Sprache"
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Multilingualism
Online-Marketing
Language
26
Sprache
26
Consumer behaviour
16
Konsumentenverhalten
16
Mehrsprachigkeit
7
Customer satisfaction
6
Dienstleistungsqualität
6
Internet marketing
6
Kundenzufriedenheit
6
Service quality
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Communication
4
Hispanics
4
Hispano-Amerikaner
4
Kommunikation
4
Beziehungsmarketing
3
Englisch (Sprache)
3
English (Language)
3
Linguistics
3
Linguistik
3
Relationship marketing
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Welt
3
World
3
Brand image
2
Brand management
2
Culture
2
Customer service
2
Designation of origin
2
Ethnic group
2
Ethnische Gruppe
2
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2
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12
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12
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12
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English
12
Author
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Alvarez, Cecilia M. O.
2
Alcántara-Pila, Juan Miguel
1
Azab, Carol
1
Barrio-García, Salvador del
1
Chang, Ludwig M. K.
1
Clark, Terry
1
Cleveland, Mark
1
D'Alessandro, Steven
1
Gomez, Carolina
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Holmqvist, Jonas
1
Hooijdonk, Charlotte van
1
Hornikx, Jos
1
Jaccard, James
1
Koslow, Scott
1
Laroche, Michel
1
Liebrecht, Christine
1
McDowell, William C.
1
Meurs, Frank van
1
Miniard, Paul W.
1
Myers, Susan
1
Nederstigt, Ulrike
1
Ng, Raine
1
Papadopoulos, Nicolas G.
1
Prendergast, Gerard P.
1
Rodríguez-López, Mª Eugenia
1
Sen, Sandipan
1
Shamdasani, Prem N.
1
Syrdal, Holly A.
1
Taylor, Kimberly A.
1
Touchstone, Ellen E.
1
Tsaousi, Christina
1
Van Vaerenbergh, Yves
1
Woodroof, Parker J.
1
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Journal of business research : JBR
Journal of international consumer marketing
Discussion paper series / IZA
30
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
IZA Discussion Paper
11
CESifo working papers
8
Empirica : journal of european economics
7
IZA world of labor : evidence-based policy making
7
Advances in educational technologies and instructional design (AETID) book series
6
Higher School of Economics Research Paper
6
International journal of cross cultural management : CCM
6
European journal of international management : EJIM
5
Labour economics : official journal of the European Association of Labour Economists
5
Prizren social science journal
5
CESifo Working Paper Series
4
Discussion paper / Centre for Economic Policy Research
4
ECARES working paper
4
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
4
Journal of development economics
4
Journal of economic behavior & organization : JEBO
4
Journal of world business : JWB
4
Advances in linguistics and communication studies (ALCS) book series
3
Discussion paper series
3
Discussion papers / CEPR
3
Economics of education review
3
European economic review : EER
3
European research studies
3
GLO discussion paper
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The international journal of human resource management
3
AICEI proceedings
2
AKI-Forschungsbilanz
2
Applied economics letters
2
Bridging linguistics and economics
2
Canadian public policy : a journal for the discussion of social and economic policy in Canada
2
China economic review : an international journal
2
Critical perspectives on international business
2
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
4
Does language matter? : a cross-national comparison of the moderating effect of language on website information-processing
Alcántara-Pila, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of business research : JBR
88
(
2018
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011869547
Saved in:
5
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
6
Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery
Azab, Carol
;
Clark, Terry
- In:
Journal of business research : JBR
72
(
2017
),
pp. 57-68
Persistent link: https://www.econbiz.de/10011645477
Saved in:
7
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
8
The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
9
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
10
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
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