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subject:"Neuromarketing"
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~subject:"Werbung"
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Neuromarketing
Werbung
Neurowissenschaften
276
Neuroscience
273
Consumer behaviour
81
Konsumentenverhalten
81
Kognition
62
Cognition
60
Führungsstil
33
Leadership style
31
Emotion
29
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27
neuroscience
26
Decision
25
Neuroeconomics
21
Neuroökonomie
21
Behavioral economics
20
Verhaltensökonomik
20
Advertising effects
18
Brand management
18
Markenführung
18
Werbewirkung
18
Leadership
17
consumer neuroscience
16
Advertising
15
Consumer neuroscience
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Neuroökonomik
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fMRI
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Markenartikel
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Organisatorischer Wandel
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Organizational change
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Pozharliev, Rumen
3
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2
Rossi, Dario
2
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2
Thaichon, Park
2
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2
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1
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1
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1
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1
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1
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1
Atli, Dincer
1
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1
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1
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1
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1
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1
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1
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1
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1
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Clement, Jesper
1
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Journal of advertising research
6
Journal of business research : JBR
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing and consumer services
2
Organizational research methods : ORM
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Decision
1
European journal of marketing
1
Global marketing strategies for the promotion of luxury goods
1
Innovatives Markenmanagement
1
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of economic behavior and organization : IJEBO
1
International journal of electronic business : IJEB
1
International journal of market research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of social marketing : JSOCM
1
Market : review for marketing theory and practice
1
Multisensory packaging : designing new product experiences
1
Palgrave pivot
1
Psychology & marketing
1
Springer Gabler Research
1
Springer eBook Collection
1
Studies in neuroscience, psychology and behavioral economics
1
The service industries journal
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60
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1
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
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2
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
3
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
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4
Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of business forecasting and …
9
(
2024
)
3
,
pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
Saved in:
5
Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)
Srivastava, Rajeev
;
Sharma, Meenakshi
- In:
International journal of electronic business : IJEB
19
(
2024
)
2
,
pp. 209-234
Persistent link: https://www.econbiz.de/10015064073
Saved in:
6
A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.
;
Sung, Billy
;
Hooshmand, Reyhane
- In:
International journal of market research
65
(
2023
)
1
,
pp. 52-82
Persistent link: https://www.econbiz.de/10014233818
Saved in:
7
A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M.
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
Saved in:
8
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
9
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
10
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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