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subject:"Product line"
~subject:"Pricing strategy"
~subject:"Product design"
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Product line
Pricing strategy
Product design
product line
48
Fertigungsprogramm
35
Theorie
28
Theory
28
Preismanagement
17
Master production schedule
14
Produktdifferenzierung
12
pricing
12
Product differentiation
11
Produktgestaltung
10
Mehrproduktfertigung
9
Multiproduct production
9
Planung
9
Competition
8
Consumer behaviour
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Konsumentenverhalten
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Price discrimination
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game theory
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Marketingmanagement
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Preisdifferenzierung
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Pricing
4
Product Line
4
Productivity
4
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4
price discrimination
4
screening
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Caprice, Stéphane
2
Jing, Bing
2
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2
Lesmono, Dharma
2
Qiu, Larry D.
2
Sarangi, Subrat
2
Wong, Hartanto
2
Yu, Miaojie
2
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1
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1
Anand, Adarsh
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dogerlioglu-Demir, Kivilcim
1
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1
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1
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1
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1
ElHafsi, Mohsen
1
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1
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1
Feng, Cong
1
Feng, Jiao
1
Ferguson, Mark
1
Ferguson, Mark E.
1
Guo, Shuojia
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
International journal of production research
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Quantitative Marketing and Economics
2
American Journal of Business
1
Asia Pacific journal of marketing and logistics
1
Discussion paper series
1
European Journal of Marketing
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
IMA journal of management mathematics
1
International journal of business environment : IJBE
1
International journal of production economics
1
Journal of Asia Pacific business
1
Journal of business logistics : JBL
1
Journal of economic behavior & organization : JEBO
1
Journal of retailing
1
Journal of strategic marketing
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Omega : the international journal of management science
1
Operations management research : OMR ; advancing practice through theory
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Research in economics : an international review of economics
1
Working paper series
1
Working papers / TSE : WP
1
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ECONIS (ZBW)
34
RePEc
2
Other ZBW resources
2
BASE
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1
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Influence of multimarket contact on product line configuration decisions
Sarangi, Subrat
;
Lyngdoh, Teidorlang
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 644-658
Persistent link: https://www.econbiz.de/10014553348
Saved in:
4
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
Saved in:
5
How do the relative superiority of a high-quality good and cost inefficiency between firms affect product lines in multiproduct firms?
Shinkai, Tetsuya
;
Kitamura, Ryoma
-
2021
Persistent link: https://www.econbiz.de/10012797751
Saved in:
6
The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
Saved in:
7
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
8
Export scope, managerial effi ciency, and trade liberalization : evidence from Chinese firms
Qiu, Larry D.
;
Yu, Miaojie
-
2020
Persistent link: https://www.econbiz.de/10015054124
Saved in:
9
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
10
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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